University College Cork

Overview

The MSc in Food Business and Innovation at University College Cork equips you with the skills to make informed decisions within the food industry. This program emphasizes the integration of consumer insights, product innovation, and strategic business practices, preparing graduates for a range of roles in marketing, entrepreneurship, and the transformation of food systems. The curriculum also addresses critical issues of sustainability and global food policy, enabling students to assess opportunities and challenges in a dynamic market.

What you'll study

Programme Structure: This one-year full-time program combines essential modules with experiential learning activities, enhancing both analytical and communication skills through lectures, case studies, and industry projects.

Core modules typically include:

• Strategic Food Marketing
• Food Entrepreneurship and Innovation
• Sustainable Food Systems
• Global Food Policy Issues
• Consumer Culture and Consumer–Brand Relationships

Teaching and assessment approach:

• Applied case studies: Engage with real-world business scenarios to formulate evidence-based recommendations.
• Presentations and written work: Assessments often include essays, reports, and presentations.
• Capstone integration: The program culminates in assessments that synthesize learning across marketing, innovation, sustainability, and policy. Refer to the module handbook for specific requirements.

Entry requirements

Applicants typically need a minimum of a Lower Second Class degree or equivalent qualification. For detailed academic requirements, consult the programme website.

Career prospects

Graduates of the MSc in Food Business and Innovation can pursue diverse career paths across the food industry, including roles in marketing, product development, and sustainability consulting. The program's focus on real-world applications and industry collaboration prepares students to address contemporary challenges and opportunities in the food sector.