Manipal Academy of Higher Education

Overview

The Bachelor of Design (B.Des) in Visual Communication and Strategic Branding at Manipal Academy of Higher Education is designed to equip students with essential practical skills in visual storytelling, brand strategy, and design that meet real-world communication needs. This program emphasizes the development of creative concepts, effective communication across various media, and the application of design thinking to branding and campaign efforts.

What you'll study

• Disciplinary Studios: Engage in studio-based learning environments to cultivate core competencies in visual communication and branding, complemented by regular critiques and project evaluations.
• General Studies: Strengthen your academic foundation with a diverse curriculum that includes Humanities, Sciences, Mathematics, and business/finance-related subjects, as well as Development and Policy Studies and language options like Spanish, French, and German.
• Interim: Experience an immersive introduction to contemporary art and design practices, gaining insights into modern design contexts and environments.
• Electives: Choose from a range of elective courses to broaden your skills and explore personal interests, with potential opportunities for exchange or travel, depending on the academic plan.

Curriculum focus (what you’ll build)

• Concepts of visual communication and storytelling techniques
• Fundamentals of brand identity and strategic branding
• Design methodologies for campaigns and multi-platform communication
• Portfolio development through hands-on studio projects and presentations

Note: For the most current module offerings, semester breakdown, and credit details, please consult the program's website.

Entry requirements

Applicants should have successfully completed any ONE of the following minimum educational qualifications:

Indian Boards

• State Board, CBSE, ISC, HSSCC, PUC, Junior College, Intermediate, Senior Secondary, or National Institute of Open Schooling (NIOS) with a pass in 10+2 or equivalent from a recognized board, or NSQF Certification Level 4 with a minimum aggregate of 50% marks.

International Boards

• A Levels – Minimum of 3 subjects at 'A' Levels and 5 passes in IGCSE/GCSE including English, with an average requirement of 'D' grade. IB Diploma/Certificate – Overall minimum of 24 points with 3 subjects at Higher Level (HL) and 3 subjects at Standard Level (SL).

Career prospects

Graduates of the B.Des in Visual Communication and Strategic Branding can pursue a diverse range of career opportunities in fields such as advertising, marketing, brand management, graphic design, and multimedia art. With a strong foundation in visual communication, students are well-prepared to tackle roles that require innovative thinking and strategic branding skills in various industries.