Manipal Academy of Higher Education

Learn to design compelling visual identities and build data-informed digital marketing campaigns. This BA combines studio-based graphic design, UI/UX fundamentals, branding, and practical digital media strategy to prepare you for creative and marketing roles.

• Qualification: BA (Bachelor’s) in Graphic Design and Digital Media Marketing
• Delivery: On-campus (check programme website for the latest timetable and campus details)
• Credits: Not specified in the current record (confirm with MAHE)
• Duration: Not specified in the current record (confirm with MAHE)
• Language of instruction: Not specified in the current record (confirm with MAHE)
• Application route: Through the official MAHE admissions portal
• Selection process: Home-based test (HBT) + Portfolio of Work (POW) + Personal interview
• Start dates: Not specified in the current record (confirm with MAHE)

Programme Structure

Core focus areas combine studio design practice with digital media and marketing strategy. Course content typically includes:

• Photography Basics
• Typography, Layout and Composition
• Design Thinking and Problem Solving
• Visual Storytelling: Video & Sound
• UI & UX Design for Digital Media
• Media Strategy & Audience Engagement

How you learn

• Studio-led projects: build a portfolio of design and digital media work
• Applied marketing practice: connect creative outputs to audience and channel strategy
• Iterative design: develop concepts, test ideas, and refine deliverables

Curriculum details

For the latest semester-wise modules, elective options (if any), and assessment pattern, please refer to the programme website.

Post-study work options depend on your nationality and the rules in force in India at the time of graduation.

In general, international graduates may be able to apply for a post-study work opportunity/visa pathway if they meet eligibility conditions set by the Government of India and the relevant visa authority.

• Eligibility: typically requires completion of the programme from an approved institution and possession of valid immigration status at the time of application.
• Duration: the permitted stay/work period (if granted) varies by visa category and current policy.
• Application timing: applications are usually submitted after graduation, subject to document availability and visa processing timelines.
• Compliance: you must follow all visa conditions (including reporting requirements, if applicable) and maintain valid status.

Important: Because immigration policies can change, confirm the latest post-study work/visa eligibility and documentation requirements with MAHE and the official Indian immigration resources before applying.