Northeastern University

Overview

The Business Administration and Design program at Northeastern University is an innovative four-year bachelor’s degree designed to merge business principles with design-led problem solving. Throughout this program, students will acquire essential skills in marketing, analytics, and user-centered design, all within a curriculum that emphasizes real-world application.

What You'll Study

Programme Structure

• Business Foundations: Gain core management and analytical skills essential for any business environment.
• Design Coursework: Focus on the design process, visual communication, and user-centered problem-solving techniques.
• Business Concentration: Deepen your knowledge in specific business areas such as finance, analytics, or supply chain management.
• Applied Projects: Engage in projects that align business objectives with design outcomes.
• Co-op/Work-Integrated Learning: Participate in valuable co-op placements that complement your academic journey.

Example Course Areas:

• Business Statistics
• International Business and Global Social Responsibility
• Financial Management
• Organisational Behaviour
• Innovation
• Marketing
• Accounting
• Design Process Context and Systems
• Conceptual Drawing
• Typography
• Graphic Design
• Experience Design
• Information Design
• Interaction Design

Business Concentrations (Examples):

• Finance
• Fintech
• Brand Management
• Business Analytics
• Supply Chain Management

Capstone / Culminating Work:

As part of the program, students will complete a capstone project that integrates business analysis with design execution. Specific requirements may vary based on individual academic plans and concentrations.

Entry Requirements

Academic Requirements:

There are no specific GRE or GMAT requirements for this bachelor’s program. GPA expectations vary based on applicant profiles, which are evaluated as part of the overall application process.

Career Prospects

Graduates of the Business Administration and Design program will be well-equipped to pursue diverse career opportunities in various sectors. The combination of business acumen and design thinking will enable them to excel in roles such as marketing specialists, product managers, and design strategists, among others. The integrated co-op experience also enhances employability by providing practical exposure to industry environments.