University of Windsor

Overview

The Business Administration – Marketing program at the University of Windsor offers a comprehensive education in business principles during the first two years, followed by a focused exploration of marketing concepts. Through a blend of theoretical knowledge and practical experience, including projects and co-op opportunities, students develop essential skills for careers in marketing and related fields.

What you'll study

• Degree: Business Administration (Marketing)
• Academic focus: Marketing strategy, consumer behaviour, digital marketing, product and retail marketing
• Learning approach: Case studies, group projects, applied assignments, and co-op opportunities (where available)

Programme Structure (typical pathway)

• Year 1–2: Comprehensive foundation in business and management principles.
• Year 3: Specialization in marketing with courses centered on marketing strategy and consumer-focused decision-making.
• Year 4 (where applicable): Advanced marketing studies and hands-on learning through projects and/or co-op placements.

Sample marketing-related courses

• Consumer Behaviour
• Marketing Channels
• Internet Marketing
• Product Planning for Marketing Management
• Retail Marketing Management

Applied learning

• Engagement in case studies and group projects to enhance marketing analysis and communication skills.
• Opportunities for co-op placements (where available) to gain relevant workplace experience in marketing.

For the most current curriculum and course availability, please visit the official programme page.

Entry requirements

Admission to the program is based on your academic qualifications, including the necessary high school subject prerequisites and minimum average grades.

• Required Grade 12 subjects: One of Grade 12 Advanced Functions, Grade 12 Calculus & Vectors, or Grade 12 Math of Data Management; and Grade 12 English.
• Minimum average: 73% (with at least one Grade 12 math course at 70% or higher).
• Minimum average (Co-op): 78%
• Mean average: 82%

Career prospects

Graduates of the Business Administration – Marketing program are well-prepared for a variety of careers in the marketing sector. Potential career paths include roles in marketing management, brand management, advertising, market research, and digital marketing. The practical experience gained through the program enhances employability and equips students with the skills needed to succeed in a dynamic business environment.