Wittenborg University of Applied Sciences

Overview

Business Administration – Event Management equips students with the skills necessary to plan, market, and manage a wide array of events, from corporate gatherings to large public celebrations. This program integrates essential business training with specialized modules focused on event management, ensuring graduates are well-prepared for the industry.

What you'll study

The curriculum blends foundational business concepts with targeted event management courses. Students will explore both the operational aspects of event execution and strategic planning for future events.

Indicative courses include:

• Event Operations and Project Planning
• Event Marketing and Communication
• Market Research in International Events
• Media Technology in Events Management
• Corporate Entrepreneurship

Learning approach:

• Emphasis on practical learning through event planning, stakeholder engagement, and execution.
• Industry-relevant topics covering marketing strategies, research methodologies, and operational management.
• Project-based tasks designed to enhance management and coordination capabilities.

Entry requirements

Applicants typically need a High School Diploma or an equivalent qualification, such as the Netherlands HAVO or MBO level-4 diploma, or UK AS & A-Level or BTEC. Supporting documents usually required include an application form, proof of prior education, and English proficiency test results if applicable.

Career prospects

Graduates of the Business Administration – Event Management program can pursue diverse career opportunities in event planning, marketing, and management. Potential roles include event coordinator, marketing manager, and project manager, among others. Moreover, many graduates may qualify for post-study work permits, allowing them to gain valuable experience in their field after graduation.