Humber Polytechnic

Overview

The Bachelor of Creative Advertising at Humber Polytechnic equips students with the essential creative, strategic, and production skills needed for contemporary advertising. Through hands-on studio learning and real-world client projects, you will have the opportunity to build an impressive portfolio while gaining valuable experience in industry-style teams.

What you'll study

The program spans four years and covers various aspects of advertising, allowing you to hone your skills in art direction, copywriting, account management, and creative strategy. This comprehensive approach helps you identify your strengths and prepares you for roles such as creative director, copywriter, or account supervisor.

Core areas of study include:

• Advertising and campaign development
• Visual communications and design fundamentals
• Design technology and production skills
• Marketing principles and audience understanding
• Advertising strategy and creative planning
• Creative concepts and ideation
• Typography and layout for effective communication
• Presentation and professional communication

Portfolio and applied learning: You will create a portfolio through studio-based classes and participation in industry-oriented projects and competitions, including work with Humber’s on-campus advertising agency, BuildingF.

Entry requirements

Specific GRE or GMAT scores are not required for this program. General GPA requirements apply, and additional details can be found in the general requirements section.

Career prospects

Graduates of the Bachelor of Creative Advertising program are well-prepared to enter the dynamic field of advertising. Career opportunities include positions such as creative director, copywriter, account supervisor, and more, allowing you to leverage your skills in various roles within the industry.