Northumbria University

Overview

Fashion Design and Marketing (Hons) is an engaging studio-based BA program that seamlessly integrates creative design with market-driven strategies. Students will have the opportunity to develop innovative fashion concepts, create unique products, and plan effective promotional campaigns, all while utilizing research, trend analysis, and industry insights.

Through hands-on projects and the option for an industrial placement, you will learn to design responsibly for diverse audiences, equipping you with valuable skills applicable across fashion, branding, and retail sectors.

• Award: BA (Hons) Fashion Design and Marketing
• Delivery: Full-time (studio and project-based learning)
• Credits: Typically 360 credits for an honours bachelor's degree (subject to validation)
• Industry experience: Industrial placement included in the curriculum (where available)
• Language of instruction: English
• Application route: Apply via the university’s standard admissions process

What you'll study

The curriculum encompasses a blend of design studio practice, marketing and consumer-focused modules, as well as research-based coursework. It is thoughtfully structured to guide students from concept development to product realization and promotional strategies.

Indicative modules

• Fashion Marketing and Contemporary Design Influences
• Fashion Illustration & Trend Research
• Fashion Practice and Promotion
• Consumer Behaviour and Fashion Trends
• Fashion: Concept to Product
• Industrial Placement

Assessment and portfolio

Assessment methods typically include a combination of project briefs, design development work, marketing and campaign outputs, as well as a professional portfolio that showcases both creative and strategic capabilities.

Note: Module titles and sequencing may vary. Please refer to the programme website for the latest curriculum updates.

Entry requirements

Applicants are expected to possess a suitable Level 3 qualification. There is no requirement for GRE or GMAT for this program.

Career prospects

Graduates of the Fashion Design and Marketing program are well-prepared for a range of careers in the fashion industry, including roles in design, marketing, branding, and retail management. The blend of creative and strategic skills gained throughout the course provides a strong foundation for success in various professional paths within the dynamic world of fashion.