Drexel University

USA
2 Scholarships 105 Programs 4 Degree levels
Bachelor

Communication - Strategic and Digital Communication

Offered at Drexel University, USA
DegreeBachelor
FieldBA Communication
Duration5 years
Tuition61842.00

Overview

The BA in Communication – Strategic and Digital Communication prepares you to plan, create, and evaluate communication strategies across modern media platforms. You’ll build skills in communication theory, research, and practical digital messaging to support careers in public relations, journalism, and corporate communication.

About this programme

Overview

The Bachelor of Arts in Communication – Strategic and Digital Communication at Drexel University equips students with the skills to develop, implement, and assess communication strategies across various modern media platforms. This program emphasizes communication theory, research methodologies, and practical digital messaging, preparing graduates for careers in public relations, journalism, and corporate communication.

  • Degree: Bachelor of Arts (BA) in Communication – Strategic and Digital Communication
  • Credits: 180 undergraduate credits
  • Delivery: On-campus
  • Language of instruction: English
  • Typical duration: 60 months
  • Application: Submit through the Drexel University admissions portal
  • Start terms: Fall (check with the university for current intake dates)
  • Tuition/fees: Varies based on student status and residency (consult Drexel’s fee schedule)

What you'll study

Core coursework

  • Human Communication
  • Mass Media and Society
  • Theory and Models of Communication
  • Seminar in Communication
  • Language and Society
  • Qualitative Research Methods

Concentrations (choose a track)

  • Public Relations: Focuses on strategies for reputation management, media relations, and audience engagement.
  • Journalism: Provides essential training in reporting and writing for roles in newsrooms and media.
  • Open Communication: Offers a flexible pathway to customize electives based on personal and professional interests.

Learning activities

  • Engaging seminars and applied assignments centered on communication
  • Training in qualitative research to support strategic analysis
  • Hands-on writing and media production experiences tailored to your concentration

Entry requirements

To be eligible for admission, applicants typically need a minimum GPA of 3.0. Additional requirements may apply, so prospective students should refer to the Drexel University admissions guidelines for comprehensive details.

Career prospects

Graduates of the Communication – Strategic and Digital Communication program can pursue various career paths in fields such as public relations, journalism, marketing, and corporate communication. With a strong foundation in both strategic and digital communication, students are well-prepared to meet the demands of an evolving job market and engage effectively with diverse audiences.

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Programme details are indicative and may change — always verify current information with the official university website before applying.