Glasgow Caledonian University

Overview

The Fashion and Lifestyle Marketing MSc at Glasgow Caledonian University is tailored for individuals seeking to acquire specialized skills in brand development, buying, merchandising, and digital marketing communications within the dynamic fashion and lifestyle sectors. This programme emphasizes the analysis of trends and consumer behavior while equipping you to create engaging retail experiences through hands-on industry engagement and live projects.

What you'll study

This MSc programme is structured around essential modules that enhance your understanding of marketing strategy, consumer insights, and the design of retail experiences within the fashion and lifestyle industries.

• Fashion and Lifestyle Marketing: Theories and Concepts
• Trend and Design Decisions
• Consumer Insights
• Fashion and Lifestyle Retail Experiences
• Fashion and Lifestyle Brand Lab
• Fair and Sustainable Fashion

Applied learning: The programme also includes industry-facing activities such as work experience, site visits, guest lectures, and live projects, allowing you to bridge the gap between academic learning and professional practice.

Entry requirements

• Academic background: A UK honours degree classification of 2:2 (or equivalent) in any subject area.
• English language: IELTS 6.0 (or equivalent) with no element below 5.5.
• Other accepted tests (minimum scores):
  • TOEFL iBT: 78
  • PTE Academic: 59
  • Oxford Test of English (OTE): 121
• Documents typically required: Academic transcripts and degree certificate (or proof of completion), CV (if requested), passport/ID, and English test results where applicable.
• Notes: Entry requirements serve as a guideline for minimum eligibility. Conditional offers may necessitate meeting higher standards.

Career prospects

Graduates of the Fashion and Lifestyle Marketing MSc are well-positioned for various career opportunities within the fashion and lifestyle sectors. The skills and knowledge gained through this programme prepare you for roles in brand management, marketing strategy, retail buying, and digital marketing. Additionally, the programme’s strong industry connections and practical experiences enhance your employability in a competitive job market.