Manipal Academy of Higher Education

Overview

The Multimedia and Communication program at Manipal Academy of Higher Education offers an immersive educational experience designed to equip students with practical skills in multimedia storytelling across various formats, including digital, broadcast, print, and film. The curriculum emphasizes hands-on learning, allowing students to develop competencies in reporting, editing, media ethics, and communication strategies through real-world projects and coursework relevant to the media industry.

What you'll study

Core coursework typically covers:

• Advanced Reporting and Editing Techniques for Multimedia

• Media Laws and Ethics

• Communication Theories

• Political Economy of News Media

• Advertising and Marketing Communication

• Audio-Visual Communication

Learning through practice: The program integrates projects and internship-style activities that enable students to apply theoretical concepts to real media tasks, culminating in the creation of a professional portfolio.

Specialisation tracks (examples):

• Marketing Communication (including PR and Advertising)

• Multimedia Journalism

• Media and Entertainment Management

• Audio-Visual Media and Film Studies

Advanced electives (examples):

• Immersive Media

• Big Data for Journalism / Digital Newsroom Management

• User Interface (UI) / User Experience (UX)

• Digital Media Entrepreneurship

Capstone / final project: The structure of the final assessment is not specified. It is advisable to check the program website for details regarding the thesis or capstone requirements.

Check out the full curriculum

For the latest module list and academic calendar, please visit the program website.

Entry requirements

There are no specific GRE, GMAT, or GPA score requirements publicly listed for this program.

Career prospects

Graduates of the Multimedia and Communication program can pursue a variety of career paths within the media industry, including roles in journalism, public relations, advertising, multimedia production, and media management. The comprehensive skill set acquired during the course prepares students to adapt to the evolving landscape of communication and media technology.