Manipal Academy of Higher Education

Overview

The M.A. in Digital and Creative Marketing at Manipal Academy of Higher Education (MAHE) is designed to equip students with the essential skills and knowledge required for success in the dynamic field of digital marketing. Over a typical duration of 24 months, this program emphasizes job-ready skills in digital marketing, creative strategy, and marketing analytics through a blend of industry-relevant coursework, practical projects, and professional certifications.

What you'll study

Programme Structure: The course spans 4 semesters, integrating core marketing theories with practical applications in digital marketing.

Core learning areas (indicative)

• Management
• Creative and Critical Thinking
• Organisational Behaviour
• Social Media Marketing
• Search Engine Optimisation (SEO)
• Marketing Analytics
• Content Marketing
• Online Advertising
• Integrated Marketing Communication
• Strategic Marketing and Strategic Brand Management
• Consumer Behaviour
• Website and web-based application design fundamentals

Applied components

• Minor projects and campaign-based assignments
• Industry internship or industry-linked learning opportunities
• Regular industry interactions and practical workshops
• Preparation for professional digital marketing certifications

International exposure

Students have the opportunity to study for a semester abroad at partner universities, subject to eligibility and availability.

Note: Course module names and distribution may vary. Please refer to the programme website for the latest curriculum updates.

Entry requirements

Applicants should hold an undergraduate degree from a recognized university with a minimum aggregate of 50% marks (or an equivalent qualification). English language proficiency may be required for candidates from non-English medium backgrounds; confirmation with the admissions team is recommended.

Career prospects

Graduates of the M.A. in Digital and Creative Marketing are well-prepared to pursue diverse career opportunities in digital marketing, advertising, brand management, and strategic marketing roles across various industries. The program's emphasis on practical experience and industry certifications enhances employability and equips students with a competitive edge in the job market.