Northumbria University

Overview

The BA (Hons) Mass Communication with Public Relations program at Northumbria University delves into the influence of media on culture, politics, and daily life. This course equips students with practical communication skills tailored for the public relations sector. In the final year, students have the opportunity to specialize in public relations through targeted modules, enhancing their understanding and expertise in this dynamic field.

What you'll study

The curriculum integrates core studies of media and culture with modules focused on communication and writing, alongside professional practice that prepares students for careers in public relations. The indicative modules include:

• Personal and Professional Practice
• Approaches to Media and Culture
• Writing for Digital
• Key Debates in Media History
• Media and Morality
• Academic Language Skills for Arts

During the third year, the program allows students to focus on public relations, offering specialized modules that explore PR strategies and their relevance in today's media landscape.

Entry requirements

Applicants are expected to meet the university's standard entry criteria for undergraduate programs. A minimum of 120 UCAS Tariff points from recognized Level 3 qualifications is required. There are no specific GRE or GMAT prerequisites for this course.

Additionally, proficiency in English is essential, with an overall IELTS score of 6.0 required to demonstrate language competency.

Career prospects