Flinders University

Overview

The Bachelor of Business majoring in Marketing at Flinders University offers a comprehensive education that combines essential business principles with specialized marketing expertise. This program equips students with the practical skills needed to thrive in dynamic marketing environments, focusing on areas such as marketing strategy, consumer insights, and digital marketing.

What you'll study

The curriculum is designed to provide a solid foundation in core business subjects while allowing you to delve deeper into marketing. Key areas of study include:

• Quantitative Methods
• Accounting for Managers
• Management, People and Organisations
• Economics for Business
• Law for Business
• Marketing Principles
• Innovative and Creative Thinking – Recognising Opportunities

The marketing major emphasizes the development of strategic marketing skills, market analysis, and practical application of marketing decisions. Depending on your study plan, you may also have the opportunity to select additional marketing electives and participate in capstone assessment components.

Entry requirements

Flinders University accepts international secondary qualifications for direct entry into undergraduate programs. The minimum entry requirement is equivalent to an ATAR of 65, though some programs may have higher standards.

English proficiency: Applicants are required to demonstrate English language proficiency through recognized tests. Acceptable scores include:

• Duolingo English Test (DET): 105
• TOEFL iBT: 72
• PTE Academic: 50
• IELTS (Academic): 6.0 (overall)

Documents typically required: Academic transcripts or certificates, passport, English test results (if applicable), and any additional supporting documents requested during the application process.

Career prospects

Graduates of the Bachelor of Business majoring in Marketing can pursue a wide range of career opportunities in various sectors. With a strong foundation in marketing principles and practical experience, you will be well-prepared for roles in marketing management, brand management, digital marketing, and market research, among others.

Additionally, upon completing your studies, you may be eligible to apply for a Temporary Graduate visa (subclass 485), which allows graduates to work in Australia, provided you meet the necessary criteria.