London Metropolitan University

Overview

The Fashion Marketing and Journalism (Hons) degree at London Metropolitan University offers a comprehensive understanding of the fashion industry while equipping you with essential skills in reporting, storytelling, and digital media. This program focuses on how fashion brands communicate, the operations of news and media, and the creation of impactful content across various platforms.

What you'll study

Your studies will encompass a blend of fashion journalism, marketing strategies, media law, and ethics, providing a robust foundation for responsible reporting. You will also enhance your writing, presentation, and multimedia communication skills through practical, industry-focused learning in London.

Key components of the program include:

• Fashion journalism and marketing strategy alongside media law and ethics.
• Real-world experiences through work placements and newsroom-style activities.
• Opportunities to build professional networks and explore international study options.

Programme Structure

The curriculum features a mix of journalism, media law, fashion industry insights, and marketing-focused modules, complemented by newsroom production and employability activities. Industry experience is integrated into the program through placements.

Indicative modules

• Fashion Journalism: Collaborative Project
• Journalism: Public Interest and Power
• Media Law and Ethics
• Newsroom Production: Employability
• Newsroom Production: Holloway Express
• Journalism Industry Experience
• Learning through Work

Assessment approach: Assessment methods typically include a combination of written journalism assignments, media analyses, and practical production work, varying by module.

Entry requirements

Alongside the University’s standard entry requirements, prospective students should possess:

• A minimum of BBC in three A levels or a minimum of 112 UCAS points from an equivalent Level 3 qualification (e.g., BTEC National, OCR Diploma, or Advanced Diploma).
• GCSE English at grade C/grade 4 or above (or equivalent).

Career prospects

Graduates of the Fashion Marketing and Journalism program are well-prepared for diverse roles within the fashion industry, including positions in fashion journalism, marketing, public relations, and digital content creation. The combination of practical experience and academic knowledge equips students to thrive in this dynamic field.