University of Roehampton

UK
2 Scholarships 43 Programs 3 Degree levels
Bachelor

Business Management and Marketing (Hons)

DegreeBachelor
FieldBSc Business Management & Marketing
Duration3 years
Tuition16950.00

Overview

OverviewThe BSc (Hons) Business Management and Marketing at the University of Roehampton helps you build practical marketing and management capability through real-world, team-based learning.You’ll develop knowledge across areas such as consumer behaviour, digital marketing, and branding in a global business environment.

About this programme

Overview

The BSc (Hons) Business Management and Marketing program at the University of Roehampton equips students with essential marketing and management skills through practical, team-based learning experiences. This course fosters a deep understanding of various topics, including consumer behavior, digital marketing, and branding within a global business context.

  • Award: BSc (Hons) Business Management and Marketing
  • Duration: Typically 3 years full-time
  • Credits: 360 credits (typical UK undergraduate structure)
  • Delivery: On-campus teaching with project-based learning
  • Work placement: Optional paid placement (where available)
  • Accreditation: Dual accreditation with the Chartered Management Institute (CMI)
  • Language of instruction: English
  • Application route: UCAS (including options where a Foundation Year is available)

What you'll study

Core modules typically include:

  • Business Organisations in a Global Economy
  • Business Data Analysis
  • Principles of Marketing
  • Managing People and Careers
  • Understanding Operations, Logistics and Supply Chain Management
  • Project Management
  • Cross-cultural Management
  • Consumer Behaviour
  • Digital Marketing

Learning approach: The program emphasizes the application of concepts through collaborative activities, applied projects, and scenario-based learning, fostering both marketing and management competencies.

Placement (optional): Students have the opportunity to engage in an optional paid work placement to gain valuable industry experience.

Entry requirements

Entry is generally based on UK qualifications. Specific standardized test scores such as GRE, GMAT, or GPA may not be required for this program.

Career prospects

Graduates of the BSc (Hons) Business Management and Marketing program can pursue a variety of exciting career paths in fields such as marketing, sales, brand management, and business development. The comprehensive skill set developed through the course prepares students for success in diverse roles within the global business landscape.

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Programme details are indicative and may change — always verify current information with the official university website before applying.