ASEAN SOAR Together 2.0 Programme 2026 for MSMEs
The ASEAN Foundation, in collaboration with TikTok Shop, has officially launched the ASEAN SOAR (Supporting Our Artisans and Retailers) Together 2.0 Programme for 2026. This initiative is designed to empower Micro, Small, and Medium Enterprises (MSMEs) across ASEAN by enhancing their digital capabilities, expanding market access, and promoting sustainable growth.
Building on the success of its pilot phase, the programme will support 120 MSMEs across ASEAN Member States through training, mentorship, and regional exposure opportunities.
Degree Level
This programme is non-degree and focuses on professional development and business acceleration for entrepreneurs and MSMEs
Available Subjects
Participants will gain practical knowledge in the following areas:
- Digital Marketing
- E-commerce Optimization
- Content Creation
- Financial Literacy
- Sustainable Business Practices
- Social Impact Development
- Live Selling and Platform Optimization (via TikTok Shop)
Benefits
Online Masterclass
- Preview of the ASEAN SOAR Together programme
- Insights into digital marketing and e-commerce strategies
- Guidance from TikTok Shop experts
- Certificate of Participation
Acceleration Programme
- Intensive 6-month training (June–December 2026)
- Hands-on digital business and selling skills
- Expert mentorship and strategic guidance
- Regional networking opportunities
- Business showcasing at ASEAN-level events
- Opportunity to receive TikTok Ad Credits up to USD 20,000
- Exposure to investors, partners, and industry leaders
- Development of social impact initiatives
Eligible Nationalities
Eligible applicants must be from ASEAN Member States, including:
Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, Vietnam, and Timor-Leste.
Eligibility Criteria
To apply, MSMEs must:
- Be legally registered or actively operating in an ASEAN country
- Have at least one ASEAN national in the team
- Be able to participate in English
- Offer products/services suitable for online sales
- Show basic digital presence (social media, website, or e-commerce platform)
- Demonstrate interest in digital growth and TikTok Shop usage
- Commit to full participation, training, and programme activities
Application Procedure
Step 1: Apply Online
Complete the official application form before the deadline.
Step 2: Shortlisting
Applications are reviewed based on eligibility, digital readiness, and business potential.
Step 3: Needs Assessment
Shortlisted applicants complete a survey to identify learning needs.
Step 4: Interview
Candidates are interviewed to assess commitment and scalability.
Step 5: Final Selection
120 MSMEs are selected for the programme.
Important Dates
- Masterclass Application Deadline: 26 April 2026
- Programme Application Deadline: 10 May 2026
- Programme Duration: June – December 2026
