University of Western Australia

What you'll study

The Graduate Diploma in Strategic Communication combines theory and applied skills across contemporary communication practice. Core topics typically include strategic communication planning, media and stakeholder relations, crisis and reputation management, digital and social media strategy, branding and messaging, evaluation and measurement of communication campaigns, and professional ethics.

Study is delivered through a mix of lectures, seminars, workshops and practical assignments. Assessments commonly involve case analyses, campaign planning projects, strategic briefs, media materials (press releases, speeches, social content), and research-informed essays. Students gain hands-on experience in designing integrated communication strategies, using industry-standard approaches to measurement and evaluation, and responding to real-world communication challenges.

The program’s structure is suited to completion as a short, intensive coursework credential; it can be taken full-time or part-time depending on a student’s circumstances, and units may be selected to align with professional interests such as digital communication, public affairs or corporate communications. Successful completion of the Graduate Diploma may also provide a pathway into higher degree coursework in communication or related disciplines.

Entry requirements

Applicants are normally expected to hold a recognised bachelor's degree in any discipline. Candidates with significant professional experience in communications, media, marketing, government or a related field may be considered on the basis of demonstrated relevant experience. Domestic and international applicants must meet the University’s general admission requirements.

For applicants whose first language is not English, evidence of English language proficiency is required in line with the University’s standard postgraduate English requirements. Additional requirements for some applicants may include a CV, a brief personal statement outlining professional objectives, and referee contact details.

Career prospects

Graduates of the Graduate Diploma in Strategic Communication move into a wide range of communication roles across private, public and not‑for‑profit sectors. Typical roles include:

• Communications officer or manager
• Public relations and media relations practitioner
• Digital and social media strategist
• Corporate affairs and internal communications specialist
• Stakeholder engagement and public affairs advisor
• Content strategist or copywriter
• Consultant in communication and reputation management

Skills gained in strategic planning, crisis response, message development and campaign evaluation are also valuable for leadership roles that require clear stakeholder engagement and reputation stewardship, and for those who wish to transition to management or consultancy careers.

Why study at University of Western Australia

Studying at UWA offers access to research-led teaching and academic staff with practical industry experience in communication and media. Students benefit from strong links with the Perth business community, government departments and cultural organisations across Western Australia, which can support networking, guest lectures and practical project opportunities.

UWA provides a supportive postgraduate environment with access to academic guidance, industry partnerships and flexible study options to accommodate working professionals. The University’s location and connections in Perth offer particular advantages for students aiming to develop communication careers in corporate, government and resource-sector contexts across the region.