Auckland University of Technology

What you'll study

This programme combines communication theory with practice-based learning. Core topics typically include:

• Communication theory and research methods — foundations in interpersonal, organisational and mass communication and training in qualitative and quantitative research.
• Media and journalism — news writing, reporting, multimedia storytelling, editing and newsroom practice.
• Public relations and strategic communication — campaign planning, stakeholder engagement, crisis communications and ethics.
• Digital and social media — content strategy, social analytics, digital production and platform-specific storytelling.
• Advertising and media planning — audience targeting, campaign development and evaluation.
• Organisational and intercultural communication — internal communications, leadership communication and working across diverse cultural contexts.
• Law, ethics and media policy — legal frameworks, media regulation, intellectual property and professional standards.

Study is delivered through lectures, seminars, labs and project work. Students normally complete industry placements or practicum units and a capstone or major project in the final year, producing portfolios of professional work suitable for prospective employers.

Entry requirements

Admission is at undergraduate level and requires New Zealand University Entrance or an equivalent secondary school qualification for international applicants. Applicants should meet the literacy requirements and have a level of academic preparation appropriate for undergraduate study. Prior study in English, media, social sciences or related subjects is beneficial but not always mandatory.

International applicants must demonstrate proficiency in English through recognised tests or equivalent qualifications acceptable to the university. Mature applicants and those with relevant work or creative experience are considered through alternative admission pathways; some specialisations may ask for writing samples or a short portfolio when relevant.

Career prospects

Graduates go on to roles across public, private and not-for-profit sectors. Common career paths include:

• Public relations officer or communications advisor
• Journalist, reporter or multimedia producer
• Social media manager and digital content strategist
• Corporate communications or internal communications specialist
• Media planner, account executive or advertising professional
• Policy communicator, advocacy or community engagement roles
• Research assistant or market/media researcher

The programme’s practical focus and industry placement options help graduates build workplace-ready portfolios and networks valued by employers in Auckland and beyond.

Why study at Auckland University of Technology

AUT is located in New Zealand’s largest city, offering close proximity to national media outlets, creative agencies and corporate headquarters. The university emphasises applied learning, with hands-on facilities, multimedia labs and opportunities to work on real projects with industry partners. Students can access student media, broadcasting platforms and internship pathways that support employability.

Teaching teams include academics and practitioners with active industry experience, and the curriculum is designed to respond to changing media and communication environments, with strong emphasis on digital skills, ethical practice and cross-cultural competence relevant to New Zealand’s diverse society.