University of Central Lancashire(UCLAN)

What you'll study

This postgraduate diploma focuses on advanced graphic design practice delivered through studio-based projects, workshops and crits. You will explore the principles and processes of visual communication across print and digital media, and build a resolved portfolio of work ready for professional practice or further study.

• Core design practice – experimental and professional projects that test concept development, visual language and solution-driven design.
• Typography and editorial design – advanced typographic systems, layout strategies and multi-page publication design for both print and screen.
• Branding and identity – strategic approaches to brand development, identity design, packaging and collateral applied to real or simulated briefs.
• Digital design and UX principles – interface design, prototyping and responsive thinking for web and mobile experiences, including basic interaction and motion concepts.
• Research and professional practice – contextual research methods, critical reflection, client negotiation, project management and routes to market.
• Final professional portfolio – a sustained project or series of resolved briefs demonstrating a coherent practice and suitable for employment or MA progression.

Teaching typically combines tutor-led seminars, studio tuition, technical workshops and one-to-one supervision. Assessment is primarily by project submissions, portfolios, presentations and reflective documentation. The PGDip may be used as a pathway to the MA in a related subject by completing additional research-focused work.

Entry requirements

Applicants are normally expected to hold a relevant undergraduate degree (such as graphic design, illustration, communication design or a closely related creative course) at an honours level, or to demonstrate substantial professional experience and a strong design portfolio if from a non-traditional background. Mature applicants with meaningful industry experience are welcome.

All applications require a portfolio of recent work demonstrating technical ability, conceptual thinking and professional potential. International applicants must provide evidence of English language proficiency through an approved qualification or equivalent. Additional requirements or interview/selection tasks may apply depending on the applicant’s background.

Career prospects

Graduates from this PGDip typically move into a wide range of roles across the creative and cultural sectors. The programme prepares you for employment where strong visual communication and conceptual skills are needed, and supports freelance and entrepreneurial pathways.

• Graphic designer or senior designer in agencies and in-house teams
• Brand/identity designer and packaging designer
• UX/UI designer, digital content designer and motion graphics specialist
• Art director, creative lead or studio manager roles
• Freelancer, consultant or creative entrepreneur running independent studios
• Further academic study (MA/MFA or research degrees) to specialise or enter teaching

Why study at University of Central Lancashire (UCLan)

UCLan’s School of Art, Design and Fashion is located on a well-equipped campus with industry-standard studios, print and production workshops, digital labs and motion suites that support contemporary graphic design practice. Students benefit from small-group studio tuition, regular crits, and staff who combine academic expertise with professional experience.

The university has established links with regional and national creative employers, offering opportunities for live briefs, placements and exhibitions that help you build industry contacts and real-world experience. UCLan also provides dedicated careers and enterprise support to help graduates transition into employment or freelance practice.