California Polytechnic State University, Pomona

Programme overview

The Master of Science in Digital Marketing at Cal Poly Pomona is a STEM-designated graduate degree built in collaboration with industry and faculty. The program emphasizes applied skills and data-driven marketing through hands-on projects and networking opportunities, and is offered as a 1- or 2-year cohort with year-round instruction (fall, spring, summer).

What you'll study

The curriculum comprises 34 units and offers two specialization tracks: Digital Marketing Strategy and Marketing Analytics. Students may choose one track or mix electives from both to tailor a balanced program. Course content integrates contemporary digital marketing practices with marketing data science and analytics to support strategic planning and execution in the digital economy. For current course listings and full details, consult the university course catalog or an academic advisor.

Entry requirements

The public program description does not list specific admission criteria on the page provided. Prospective applicants should consult the program admissions page or contact an advisor for up-to-date prerequisites, application materials, and deadlines.

Career prospects

Graduates are prepared for a range of roles that bridge marketing and analytics. Typical career outcomes highlighted by the program include:

• Digital Marketing Manager / Specialist / Director
• Social Media Marketing Specialist
• Search Engine Marketing (SEM) Specialist
• Marketing Manager
• Customer Analytics Analyst / Director
• Consumer Insights Analyst / Director
• Marketing Data Scientist
• Social Media and Text Analyst

The program page also references the U.S. Bureau of Labor Statistics median salary for Advertising, Promotions and Marketing Managers ($159,660, 2024) as contextual labor-market information.

Scholarships & funding angle (general)

The course page links to admissions and financial-aid resources but does not specify awards on the program summary. Applicants should review the university's financial aid and scholarships web pages and contact the department for program-specific funding, assistantships, or scholarship opportunities.