James Cook University

Overview

The Master of Creative Marketing at James Cook University is designed to provide students with the advanced marketing strategies and analytical skills necessary for navigating today’s dynamic business landscape. This program uniquely combines creativity with data-driven decision-making, empowering graduates to effectively address complex marketing challenges.

Throughout the course, students will engage with critical themes such as responsible management, globalization, technological innovation, and sustainable practices, ensuring they are well-equipped for the modern marketing environment.

What you'll study

Core Courses Include:

• Economics for a Sustainable World
• Managing Strategic Resources and Operations
• Corporate Responsibility and Governance
• Managerial Accounting for Decision Making
• Digital Marketing Strategies
• Consumer Behavior Analysis
• Marketing Research Methods
• Capstone Project in Marketing

Entry requirements

To apply for this program, candidates must meet one of the following criteria:

• A completed AQF level 7 bachelor degree in a relevant discipline.
• A completed AQF level 7 bachelor degree in any discipline along with two years of managerial experience.
• A completed AQF level 8 honours degree or Graduate Certificate in Business Administration.
• Four years of managerial experience may also be taken into consideration.

Applicants are also required to demonstrate English proficiency through one of the following tests:

• IELTS: Minimum score of 6.5
• TOEFL iBT: Minimum score of 86
• PTE Academic: Minimum score of 58

Career prospects

Graduates from the Master of Creative Marketing program will be well-prepared for a variety of roles within the marketing sector. Career opportunities include positions such as Brand Manager, Marketing Strategist, Digital Marketing Specialist, and E-commerce Manager. Additionally, international students may be eligible for a post-study work permit upon graduation, enabling them to gain valuable practical experience in Australia.