New York University

Overview

The Luxury Marketing program at New York University is crafted to equip students with a profound understanding of premium brand strategy, consumer insights, and the intricacies of luxury retail and distribution. This program emphasizes how heritage, innovation, and brand equity interconnect within the global luxury market, preparing graduates to excel in this dynamic field.

What you'll study

Core curriculum (typical modules):

• Luxury Marketing
• Marketing Planning and Strategy
• Brand Strategy
• Retail Strategy
• Innovation and Design
• The Fashion Industry: Creativity and Business
• Doing Business in Italy: Luxury, Retail and Branding

How you’ll learn:

• Engagement in case-based learning focused on luxury brand positioning, channel strategy, and brand equity management.
• Completion of strategy and planning assignments that apply theoretical concepts to real-world marketing decisions.
• Participation in industry-oriented discussions regarding luxury distribution, retail operations, and market entry strategies.

Assessment (typical):

• Written assignments and strategy reports.
• Presentations and/or analyses of case studies.
• Active participation in module activities.

Note: Module availability, sequencing, and assessment formats may vary; please verify the latest curriculum details with NYU.

Entry requirements

Applicants are typically required to submit standardized test scores, such as the GRE or GMAT, alongside their application materials. A strong academic background in a related field is advantageous for prospective students.

Career prospects

Graduates of the Luxury Marketing program can anticipate a wide array of career opportunities in various sectors, including luxury retail management, brand consultancy, and marketing strategy. The knowledge and skills acquired throughout the program empower students to thrive in high-end markets and contribute significantly to the luxury industry.