University College of Skövde

13 Programs 1 Degree levels

A one-year (60-credit) Master's programme that trains students in business growth and market-facing skills, including strategic planning, business model development and digital marketing. It suits graduates aiming to work in marketing, business development, or to launch their own ventures; a dedicated gaming track is available for those targeting the games industry.

What you'll study

Students develop practical and theoretical tools to manage and communicate value in fast-paced business environments. Subject areas specifically highlighted by the programme are:

  • Strategic planning
  • Business model development
  • Digital marketing
  • Branding
  • Sustainability in business
  • Relationship building

Entry requirements

The published programme page lists the application status and indicates there are requirements and a syllabus for each programme instance. The source does not provide detailed entry criteria on the page excerpt; applicants should consult the programme’s official admissions information for exact prerequisites.

Career prospects

Graduates are positioned for roles where organisations need to expand, reach target audiences and develop business opportunities. Typical directions indicated by the programme content include marketing and business development positions, roles that manage branding and digital channels, and entrepreneurship or founding a business. The gaming track prepares students for functions specific to the gaming market.

Scholarships & funding angle

The programme page does not detail scholarships or funding options. Prospective applicants should review the university’s central information on tuition, scholarships and student support, and contact the study and career counsellor or programme coordinator for guidance.

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Programme details are indicative and may change — always verify current information with the official university website before applying.