Swiss Business School Zurich (SBS)

What you'll study

Program content varies by specialisation but described areas of study on the programme page include:

• Master of Science in Artificial Intelligence for Business (Online) – areas of study: Artificial Intelligence; award: 90 ECTS; duration: 1.5 years; format: online. The programme emphasises strategic, innovative and ethical perspectives on applying AI in organisations and highlights applying AI without coding.
• Master of Science in International Business (Full-Time / Zurich Campus) – areas of study: International Business; award: 120 ECTS; duration: 2 years; format: full-time on campus in Zurich. The curriculum targets development of global mindset, strategic thinking and cross-cultural leadership.
• Master of Science in Digital Marketing (Online) – areas of study: Digital Marketing; duration: 1.5 years; format: online. Focus is on digital strategies, tools and consumer behaviour for promoting products and brands.
• Master of Science in Business Analytics (Online) – areas of study: Business Analytics; duration: 1.5 years; format: online. The programme centres on analysing large datasets using statistical, mathematical and computational approaches to extract business insights.
• Master of Science in Healthcare Management (Online) – areas of study: Healthcare Management; format: online. Described as combining business teaching with applied research for management careers in the global healthcare sector.
• Master of Science in Arts and Cultural Management (Online) – format: online; duration listed as 1.5 years for some offerings. Designed for leadership roles within cultural organisations and creative industries.

Entry requirements

The programme page states that the full-time MSc in International Business requires no previous work experience. For other master specialisations the page does not list detailed entry criteria; prospective applicants are directed to the school for admission information and application steps.

Career prospects

Across the master programmes SBS positions graduates for leadership and management roles relevant to each specialisation: AI-informed business leadership, international business and cross-cultural management, digital marketing and brand roles, analytics-driven decision-making, healthcare management positions in the health sector, and management roles within arts and cultural organisations. The school emphasises practical business learning aimed at employability in the global marketplace.

Scholarships & funding angle

The public programme text refers to admissions support and career help but does not provide specifics about scholarships or funding. Applicants should consult SBS admissions or programme brochures for up-to-date information on scholarships, tuition fees and financial aid options.