Zayed University

What you'll study

The programme emphasises strategic communications principles and practical, industry‑relevant skills. Study areas and competencies referenced by the course include:

• Strategic communication leadership and management
• Corporate communications and crisis management
• Stakeholder engagement
• Digital and social media strategy in evolving media landscapes
• Research‑driven communication strategies applied to national branding, digital media and international relations
• Real‑world projects, case studies and simulations that mirror UAE public relations challenges

Entry requirements

The public programme page does not list detailed admission criteria. Prospective applicants are invited to consult Zayed University’s graduate admissions pages and the programme coordinator for specific entry requirements and application cycles.

Career prospects

Graduates are prepared for leadership roles across corporate, government, media and consulting sectors. Typical outcomes highlighted by the programme include positions in government communication, corporate public relations, stakeholder and reputation management, and roles that guide national branding and international relations.

Scholarships & funding angle (general)

The programme page references financial support and directs applicants to discover available opportunities; however, no specific scholarships or funding amounts are provided on the page. Applicants should review Zayed University’s financial support resources and tuition fee payment plans for current options.