Bridgewater College

What you'll study

The curriculum is 30 credit hours and designed to teach practical digital media skills such as design thinking, multimedia storytelling, UX/UI and analytics. Required courses (30 credits) are:

• DMS 500: Design Thinking & Strategy (3)
• DMS 542: PR Strategies & Tactics (3)
• DMS 520: Multimedia Storytelling (3)
• DMS 545: Digital Marketing Analytics (3)
• DMS 551: Digital Persuasion (3)
• DMS 591: Master’s Project Proposal (3)
• DMS 515: Digital Media Production Strategies (3)
• DMS 528: User Experience Web Design (3)
• DMS 546: Digital Campaign Targeting (3)
• DMS 592: Master’s Project Implementation (3)

Skills emphasized in coursework include design thinking, digital design, SEO/SEM analytics, graphic design and UX/UI design. Students build professional portfolios through projects such as web redesigns and social media campaigns completed for regional organizations.

Entry requirements

The program page does not list specific admission prerequisites; it notes the program is delivered fully online and synchronous, with both full- and part-time enrollment available and rolling start terms (Summer, Fall, Spring). Applicants should expect to meet standard graduate admissions processes described on the college site.

Career prospects

Graduates are prepared for roles including digital media strategist, social media coordinator and content marketing manager across sectors such as corporate, nonprofit and government. Bridgewater reports a 100% job placement rate for graduates, with 95% working in digital media or communication fields.

Scholarships & funding angle (general)

Tuition is stated as $640 per credit hour with total tuition and fees listed as $19,850 for the 30-credit program. The program notes part-time pathways and suggests students use federal loans, outside scholarships or employer tuition assistance; technology and equipment costs (laptop, audio recorder, microphone, headphones, camera and external storage) are additional expenses to plan for.