University of the West of Scotland

Overview

The Events and Tourism Management (Hons) program at the University of the West of Scotland offers a comprehensive exploration of how events influence tourism, enhance visitor experiences, and contribute to local economies. Students will acquire practical skills in event and tourism management, complemented by research-driven learning with an emphasis on sustainability and hands-on industry practices.

• Award: Honours Bachelor’s degree (Hons)
• Study mode: Full-time
• Delivery: On-campus (subject to program offering)
• Duration: Typically 4 years for an honours degree
• Credits: Credit structure as per UWS regulations
• Language of instruction: English
• Application: Submit via the relevant UWS application route

What you'll study

This honours degree is designed to progressively enhance your understanding, starting from the foundational aspects of events and tourism to applied management, research, and industry practices.

• Year 1 (Foundations): Introduction to events; basics of tourism and the experience economy; essential skills in communication and research.
• Year 2 (Development): Engagement with events; event design and operational planning; marketing strategies; financial principles for service and event contexts.
• Year 3 (Applied Management): Tourism operations; leadership and management skills tailored for visitor-focused organizations; policy and industry insights; transportation and mobility in tourism.
• Year 4 (Honours/Capstone): A research-led capstone project supported by research methods, allowing for in-depth study in a specific area of tourism and events management.

Indicative modules may include:

• Discovering Live Events
• Tourism & The Experience Economy
• Event Design
• Tourism Operations
• Eventful Places
• Tourism, Transport and Mobility
• Events and Tourism Policy
• Research Methods

Assessment: Assessment methods typically include essays, reports, presentations, and practical project work aligned with event and tourism management practices.

Entry requirements

Admission to the program is based on UK qualifications or accepted alternative routes. The following minimum entry requirements apply:

• Standard Entry Requirements: BBBC (102 UCAS Tariff points)
• Minimum Entry Requirements: CCC (63 UCAS Tariff points)
• Alternative Minimum Entry Requirements: CC (42 UCAS Tariff points) plus successful completion of an approved pathway, such as the UWS Foundation Academy or equivalent.

International Baccalaureate (IB) Diploma: A minimum of 24 points.

Career prospects

Graduates of the Events and Tourism Management program are well-equipped for various roles within the tourism and events sectors. Potential career paths include event management, tourism development, marketing, and consultancy, with opportunities to work in both public and private organizations. The program’s emphasis on sustainability and practical experience also prepares students to address contemporary challenges in the industry.