Troy University

What you'll study

This master’s programme combines theoretical and applied study across contemporary media and communication. Core themes include media theory and criticism, quantitative and qualitative research methods, media law and ethics, and strategic communication planning. Students typically choose electives or specialisms such as digital media production, public relations, journalism, advertising, social media strategy, or health communication.

• Media theory and history – foundational concepts, mass communication models and the social impact of media.
• Research methods – research design, statistics, content analysis, ethnography and dissertation or capstone project preparation.
• Digital media and production – multimedia storytelling, audio/video production, editing and content management systems.
• Strategic communication and public relations – campaign planning, audience analysis, messaging and measurement.
• Media law and ethics – legal frameworks affecting media practice and ethical decision-making in professional contexts.
• Professional practicum or internship – opportunities to work with media outlets, agencies or organisations to apply skills in real-world settings.

The programme is offered with flexible delivery options, including on-campus and online courses, and may include thesis and non-thesis routes or a capstone project depending on student goals and departmental options.

Entry requirements

Applicants should hold a recognised bachelor’s degree in communication, media, humanities, social sciences or a related field. Typical requirements include a satisfactory undergraduate GPA, official transcripts and a completed application.

• Statement of purpose outlining academic and professional objectives.
• Curriculum vitae or résumé highlighting relevant experience.
• References or letters of recommendation from academic or professional referees.
• For practice-focused applicants, a portfolio of work (writing samples, multimedia pieces) may be requested.
• International applicants must meet English language proficiency requirements and provide certified transcripts; additional documentation may be required for visa processing.

Some applicants may be offered conditional admission or required preparatory coursework if their undergraduate degree is in an unrelated discipline. Prospective students should consult the programme office for precise criteria and advice about transferring credits or choosing thesis versus non-thesis tracks.

Career prospects

Graduates move into a broad range of roles across media, corporate and non-profit sectors. The programme prepares students for both practitioner and analytical careers by blending hands-on production skills with research competence.

• Communications manager or director (corporate, non-profit or government)
• Public relations and media relations specialist
• Digital content strategist, social media manager or community manager
• Broadcast or online producer, multimedia journalist
• Media analyst, researcher or consultant
• Marketing communications and advertising roles
• Academic progression to PhD in communication or related fields

Internships and campus networking help students build professional contacts, and coursework in research methods supports those who wish to pursue evaluation, audience research or doctoral study.

Why study at Troy University

Troy University offers a programme that balances practical training and scholarly study, with small classes that enable close faculty mentorship. Students benefit from hands-on media training in production labs and opportunities to work on real projects linked to regional media, business and public institutions.

• Flexible delivery with on-campus and online options suitable for working professionals.
• Faculty with experience in academia and professional media practice who supervise research and applied projects.
• Access to media production facilities and opportunities for internships and applied placements.
• Support services for career planning, graduate study preparation and professional development.

Prospective students should contact Troy University’s admissions or the department for details about programme pathways, specialised electives and guidance on aligning the degree with career goals.