University of Vermont

What you'll study

This programme blends theoretical and practical work across media studies, communication theory, and media production. Core topics typically include media and society, rhetoric, mass communication, media law and ethics, and research methods. Practical modules focus on digital media production, audio and video storytelling, web content, social media strategy, and visual communication.

• Core theory: introductions to media studies, communication theory, and critical approaches to understanding media systems and audiences.
• Research methods: qualitative and quantitative methods for media research, including content analysis, audience studies and basic statistics for communications research.
• Production and practice: hands‑on courses in audio production, video production, multimedia storytelling, and digital content creation using industry‑standard tools.
• Professional communication: public relations, advertising fundamentals, campaign planning, and strategic communication.
• Law and ethics: media law, intellectual property, and ethical practice in journalism and communication professions.
• Capstone and internships: a senior capstone project or practicum and opportunities for placements with media organisations, nonprofits or businesses to gain workplace experience.

Entry requirements

Typical entry requires a completed secondary school qualification with a strong overall academic record. Admissions also take account of personal statements, references and any relevant experience or portfolio for production‑focused applicants. The university accepts applicants with a variety of curricular backgrounds; recommended preparation includes courses in English, social sciences, media, or ICT. For applicants whose first language is not English, evidence of English proficiency is required.

Standardised tests may be considered where submitted, but many applicants are admitted through a holistic review of their academic record and supporting materials. Mature applicants and those with relevant work or volunteer experience are encouraged to apply.

Career prospects

Graduates enter a broad range of communication‑centred careers. The programme emphasises transferable skills — critical thinking, research, clear writing, storytelling and multimedia production — that are valued across sectors.

• Journalist or multimedia reporter
• Social media manager or content strategist
• Public relations or corporate communications specialist
• Digital producer, videographer or audio producer
• Marketing and advertising roles
• Communications roles in government, education, healthcare and non‑profits
• Further study in media studies, communication, law, or related graduate programmes

Why study at University of Vermont

The University of Vermont offers a liberal arts environment with close faculty contact and a focus on experiential learning. Students benefit from hands‑on facilities and opportunities to produce work for campus media outlets and local partners, enabling development of a professional portfolio before graduation. The university's location near a vibrant small city provides access to regional media organisations, cultural institutions and freelance opportunities, while interdisciplinary options let students combine media study with related fields such as politics, environmental communication or business.

Faculty bring a mix of scholarly expertise and practical industry experience, and the programme supports internships and community partnerships to help students transition into entry‑level roles or further study in communication and media fields.