Brigham Young University

What you'll study

The programme balances conceptual study of media and communication with hands-on production and professional practice. Core topics include media theory and criticism, interpersonal and organisational communication, media law and ethics, and research methods. Practical modules cover digital media production, audio and video production, multimedia storytelling, writing for media, social media strategy and data-informed content creation.

• Foundations: introduction to communication theory, media history and media ethics.
• Research and analysis: quantitative and qualitative methods for media research, audience analysis and media effects.
• Production skills: camera and lighting, audio recording and editing, video post-production, podcasting and non-linear editing systems.
• Professional communication: public relations and advertising principles, crisis communication, corporate communications and persuasive writing.
• Digital practice: social media strategy, content management, analytics and cross-platform storytelling.
• Capstone and internships: a senior capstone project or practicum and opportunities for industry internships to build a professional portfolio.

Entry requirements

Entry is at bachelor level and applicants must hold a recognised secondary school qualification. Typical academic preparation includes strong work in English and humanities; some familiarity with digital tools or media production is helpful but not essential. Admissions consider overall secondary-school performance and supporting materials submitted with the application.

• Completed secondary-school diploma or equivalent from an accredited institution.
• Demonstrated competence in English; international applicants will need to meet the university’s English-proficiency requirements.
• All applicants must agree to and live in accordance with the university’s Honor Code and submit the required ecclesiastical endorsement or other required documentation as specified by the university.
• For production-focused tracks, a portfolio or examples of work (audio, video, writing) can strengthen an application but is typically optional.

Career prospects

Graduates are prepared for a wide range of careers in media, communication and related fields. The programme emphasises transferable skills—clear written and oral communication, critical thinking, project management and digital content production—that employers value.

• Broadcast and digital producer, video editor, filmmaker and multimedia journalist.
• Public relations officer, corporate communications specialist, internal communications or media relations manager.
• Social media manager, content strategist, digital marketing specialist and analytics roles.
• Advertising account executive, copywriter or creative strategist in agencies.
• Roles in non-profit communication, community engagement and public affairs, plus pathways to graduate study in media studies, law, business or education.

Why study at Brigham Young University

Brigham Young University offers a learning environment that combines rigorous academic training with ethical and leadership development. Students benefit from access to production facilities, campus media outlets and internship relationships in the region, allowing them to gain practical experience alongside classroom learning.

The university’s emphasis on community, service and professional conduct helps graduates enter the workforce with both technical competence and a strong sense of responsibility. Small-class settings and faculty who are active scholars and industry practitioners mean students receive personalised mentoring and direct feedback on creative and research projects.