This Master's in Marketing with a focus on International Fashion Marketing at Hult is a practice-oriented programme that combines core marketing theory with specialised modules in luxury, retail and fashion brand management. It suits graduates who want hands-on experience in fashion marketing, international brand strategy and digital commerce within a truly global classroom and campus network.
What you'll study
The programme blends core marketing disciplines with sector-specific study of the fashion and luxury industries. Teaching emphasises practical projects, industry engagement and global market perspectives.
- Core marketing foundations: consumer behaviour, marketing strategy, brand management, marketing analytics and research methods.
- Fashion- and luxury-focused modules: luxury brand strategy, fashion product and portfolio management, retail operations for fashion, merchandising and buying, and fashion communications.
- Digital and experiential marketing: e-commerce strategy, social media and influencer marketing, customer experience design and omnichannel retailing.
- Supply chain and sustainability: sourcing and supply chain considerations for fashion, circular business models and sustainable fashion practices.
- Trend analysis and forecasting: cultural and consumer trend forecasting, visual merchandising and creative direction for market positioning.
- Practical applied learning: industry-facing action projects or capstone with a fashion brand or retailer, consulting-style team projects, and opportunities for internships or placements in major fashion markets.
- Electives and special topics: options may include luxury retail management, international trade and fashion law, entrepreneurship in fashion and advanced digital analytics.
Entry requirements
Applicants are expected to hold a recognised undergraduate degree in any discipline or equivalent professional experience. Typical applicants have an academic background in business, communications, design or a related field, though applicants from other disciplines who can demonstrate motivation for a marketing career are considered.
- Academic qualification: bachelor's degree or international equivalent from an accredited institution.
- Work experience: prior professional experience in marketing, retail, fashion or related sectors is valued but not always mandatory; relevant internships or portfolio work strengthen an application.
- English language: proficiency in English is required; applicants may submit recognised test scores or evidence of prior study or work in English.
- Supporting materials: CV, personal statement outlining interest in fashion marketing, and references; some applicants may be invited to interview.
- Additional tests: standardised tests such as GMAT or GRE are typically optional and considered supplementary evidence of quantitative ability where provided.
Career prospects
Graduates move into a range of roles across the fashion, luxury and retail sectors, leveraging both marketing expertise and practical project experience.
- Fashion brand manager or assistant brand manager
- Digital / e-commerce marketing manager for fashion labels and retailers
- Retail buyer, merchandise planner or category manager
- Public relations, communications and influencer marketing specialist
- Customer experience and CRM manager for luxury and high-street brands
- Trend forecaster, product developer or creative planner
- Consultant or strategist for agencies serving fashion and lifestyle clients
- Founder of a fashion start-up or direct-to-consumer brand
Why study at Hult International Business School
Hult offers a distinctly international, practical environment suited to careers in global fashion markets. The school's multi-campus model and internationally diverse cohorts expose students to a variety of market perspectives, while project-based learning ensures skills are industry-relevant.
- Global exposure: study and network across international campuses and engage with classmates and faculty from multiple markets.
- Industry links: practical action projects and employer connections provide direct engagement with fashion brands, retailers and agencies.
- Career support: dedicated career development services, employer events and coaching aimed at placing graduates into marketing and retail roles.
- Hands-on learning: emphasis on real client briefs, workshops and simulations to build immediately applicable skills in digital marketing, brand strategy and retail execution.
- Entrepreneurial focus: resources for students who want to launch fashion ventures, including mentorship, incubator-style support and alumni networks in creative industries.
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