CUNY(The City University of New York)

What you'll study

This undergraduate programme is typically completed over four years and balances core business disciplines with quantitative and liberal-arts requirements. In your early years you will build a foundation in microeconomics and macroeconomics, financial and managerial accounting, business statistics and quantitative methods, principles of marketing and organisational behaviour.

Later semesters concentrate on upper-level courses and electives that allow specialisation. Typical modules and subjects include:

• Financial Management — corporate finance, capital budgeting and financial analysis.
• Marketing — consumer behaviour, digital marketing, market research and brand management.
• Management and Strategy — strategic management, organisational design, leadership and human resources.
• Accounting — intermediate accounting, managerial accounting and auditing fundamentals.
• Business Law and Ethics — commercial law, regulatory environment and ethics in business.
• Information Systems and Data Analytics — business information systems, spreadsheet modelling and introductory data analytics for decision making.
• Operations and Supply Chain — operations management, logistics and process improvement.
• International Business — global trade, cross-cultural management and international finance.
• Entrepreneurship and Innovation — new venture creation, business planning and innovation management.
• Capstone and Experiential Learning — integrative capstone projects, internships or practicum placements with local businesses or nonprofit organisations.

Many CUNY business students take advantage of internships, co‑op opportunities and partnerships with employers in New York City to gain practical experience alongside classroom study. Electives and certificates in areas such as real estate, risk management, or sustainability let you tailor the degree to your interests.

Entry requirements

Applicants are normally required to have completed secondary education equivalent to a high school diploma with a record of strong academic performance. Admissions factors commonly considered include high school grades, the strength of the senior-year coursework (particularly in mathematics), and any standardised test results if submitted.

For transfer applicants, relevant college-level coursework and a competitive GPA are important. Mature and non-traditional applicants with work experience may be considered through alternative admissions pathways.

International applicants must demonstrate English language proficiency through recognised tests or prior study in English, unless exempt. Individual CUNY colleges or the Zicklin School of Business at Baruch College may specify additional requirements or prerequisites for certain majors or upper-level business courses.

Career prospects

Graduates with a Bachelor’s in Business from CUNY move into a wide range of roles across the private, public and non-profit sectors. Common career paths include:

• Financial analyst, accounting or corporate finance roles in banks, financial services firms and corporate treasuries.
• Marketing and brand management positions in media, retail and technology companies.
• Management trainee and operations roles in consulting, logistics and supply chain firms.
• Business analyst, data analyst and information systems roles that combine commerce and analytics.
• Entrepreneurship and small-business ownership, often supported by incubators and entrepreneurship centres.
• Public sector and non-profit management, policy-related roles and community economic development.

Many graduates also pursue professional qualifications (for example in accounting or finance) or postgraduate study such as an MBA to accelerate career progression. The programme’s location in New York City provides frequent internship and networking opportunities with employers across industries.

Why study at CUNY(The City University of New York)

CUNY offers access to a large public university system with colleges across New York City and a strong practical focus in its business education. The Zicklin School of Business at Baruch College is CUNY’s flagship business unit, well integrated with the city’s financial, media and corporate sectors, providing students with employer connections, career services and experiential learning options.

Studying at CUNY gives you the advantage of being in a global business hub: frequent guest lectures from industry practitioners, nearby internship placements, and a diverse student body that reflects international commerce dynamics. The system also emphasises affordability and pathways for transfer students, adult learners and those balancing study with work.

Overall, a Bachelor’s in Business at CUNY is suited to students who want a comprehensive commerce education combined with practical experience and direct access to New York City’s professional networks.