University of Hawaii at Manoa

What you'll study

This programme combines core business fundamentals with specialised entrepreneurship and small business subjects. You will study accounting, finance, marketing, management and operations to build a solid commercial foundation, then move into entrepreneurship-focused modules such as opportunity recognition, new venture creation, business plan development and entrepreneurial finance. Coursework typically covers topics like small business management, family business issues, e-commerce and digital marketing for small firms, legal and ethical issues for entrepreneurs, and innovation and product development.

Learning is practice-oriented: expect case studies, team projects, a capstone venture project or business plan, and opportunities for internships with local firms, start-ups and community organisations. Electives and independent study options let you explore niche interests such as tourism ventures, social entrepreneurship, sustainability in business, or Pacific‑Asia trade and market entry strategies.

Entry requirements

Applicants normally need a completed secondary school qualification equivalent to a U.S. high school diploma. Admissions typically take academic record into account, along with any required supporting documents. Applicants for whom English is not a first language are usually required to demonstrate English proficiency through an approved test or recognised qualifications.

Specific entry details may vary for freshmen, transfer students and international applicants. Some applicants may be required to complete preparatory coursework in mathematics or English before starting degree-level business classes. Prospective students should consult the university admissions pages for the exact documentation and minimum standards that apply to their application category.

Career prospects

Graduates gain the skills to found and run their own businesses or to take operational and development roles within small and medium-sized enterprises. Common career paths include start-up founder or co‑founder, small business manager, operations manager, business development or sales roles, franchise ownership, and consultant positions serving entrepreneurs and family firms. Graduates also work in support organisations such as business incubators, economic development agencies, small business development centres and non-profits focused on community enterprise.

The programme is practical preparation for roles across sectors that are important in Hawaii and the wider Pacific region, including tourism and hospitality, agriculture and food systems, creative industries, and import/export and logistics tied to regional trade.

Why study at University of Hawaii at Manoa

Studying entrepreneurship at the University of Hawaii at Mānoa places you in Honolulu, a gateway between the United States and Asia-Pacific markets, offering unique exposure to cross‑cultural trade and regional business networks. The Shidler College of Business (which houses entrepreneurship education) maintains connections with local small businesses, family enterprises and industry partners, enabling applied projects, internships and mentoring.

Students benefit from locally oriented resources such as entrepreneurship centres and community business support organisations that focus on small business growth in island and Pacific contexts. The programme’s emphasis on experiential learning and regional engagement helps students develop practical venture skills alongside an understanding of the cultural and economic factors shaping business in Hawaii and the broader Pacific Rim.