Indiana University

What you'll study

This programme blends critical study of media, hands-on production training and applied communication practice. Core topics typically include media theory and history, media law and ethics, research methods for communication, and digital media strategies. Practical modules cover audio and video production, multimedia storytelling, social media content creation, and interactive media design. Students usually complete a combination of required core courses, elective modules that allow specialisation (for example journalism, public relations, advertising, or production), and a capstone project or practicum that showcases a sustained piece of creative or research work.

• Core theory and research — media studies, communication theory, qualitative and quantitative research methods.
• Production and technical skills — audio and video production, editing, studio practice, photography and web content development.
• Applied communication — journalism fundamentals, public relations, advertising strategy, social media management.
• Ethics and law — media law, copyright, ethics in journalism and digital communication.
• Capstone and experiential learning — practicum, internship, undergraduate research or a final project integrating theoretical and practical learning.

Entry requirements

Admission is through Indiana University’s undergraduate admissions process. Applicants should hold an appropriate secondary-school qualification equivalent to a US high school diploma and meet the university’s academic standards. US applicants are considered on the basis of high-school grades and a holistic review; standardised tests may be optional depending on the admissions cycle. International applicants must present an equivalent credential and demonstrate English proficiency through recognised tests or institutional pathways.

Recommended preparation includes strong work in English, social sciences, and any arts or media-related subjects available at secondary level. While a specialised portfolio is not generally required for the communication and media studies major, applicants with samples of media work (writing, audio, video, digital projects) may strengthen their application for production-focused pathways. Specific entry criteria can vary by campus and year, so prospective students should consult Indiana University admissions for current details.

Career prospects

Graduates enter a wide range of roles across the media and communication sector. Typical career paths include:

• Content producer, multimedia producer or digital storyteller for online and broadcast outlets
• Social media manager, community manager or digital marketing specialist
• Public relations or communications officer in corporate, non-profit or public-sector organisations
• Journalist, reporter or editor for print, online and broadcast media
• Media analyst, researcher or consultant focusing on audience insight and communication strategy
• Advertising account coordinator or creative services roles in agencies

The programme’s emphasis on applied learning, internships and campus media opportunities helps students build a portfolio and professional network that employers value.

Why study at Indiana University

Indiana University offers this degree through its established media and communication teaching and research environment, providing access to experienced faculty working across scholarship and industry practice. Students benefit from hands-on facilities, including production labs, editing suites and campus media organisations, which support real-world skill development. The university’s strong regional and national internship network connects students with media, public relations and advertising employers in Indianapolis, Bloomington and beyond.

Interdisciplinary options allow students to combine media study with complementary areas such as business, informatics or arts, and there are opportunities for undergraduate research, study abroad and collaborative projects with student-run media outlets. Together, these resources aim to prepare graduates to adapt to changing media landscapes and pursue a variety of communication careers.