University of Massachusetts Amherst

USA
1 Scholarships 168 Programs 3 Degree levels
Bachelor

Bachelor's in Applied Horticulture and Horticultural Business Services

DegreeBachelor
FieldApplied Horticulture and Horticultural Business Services.
B

Cost & earnings at University of Massachusetts Amherst What students borrow here, and what they go on to earn

You borrow $22,763 median federal debt
You repay $259/mo over 10 years
Graduates earn $71,631 10 yrs after entry
Debt clears in 0.7 yrs of the salary premium
US Department of Education figures See the full breakdown →

The Bachelor of Science in Applied Horticulture and Horticultural Business Services at the University of Massachusetts Amherst prepares students for practical and managerial roles in the horticulture industry, combining plant science with business and hands-on production experience. It suits students who want a career in nursery and greenhouse production, landscape management, retail horticulture or horticultural consulting and who value applied learning and industry connections.

What you'll study

This programme blends plant science, production techniques and business skills to give students a comprehensive foundation in horticulture. Core topics include plant biology, plant propagation, greenhouse and nursery production, soils and plant nutrition, integrated pest management, landscape design and installation, and postharvest physiology. Applied business and professional coursework covers agricultural marketing, accounting for small businesses, entrepreneurship, supply-chain issues and customer relations specific to horticultural enterprises.

Students engage in substantial hands-on learning through lab classes, production practicum and fieldwork at on-campus facilities. Typical modules and practical experiences include:

  • Plant Propagation and Nursery Practices — seed and cutting propagation, rootstock selection, container and field production methods
  • Greenhouse Management — environmental control, crop scheduling, production systems and technology
  • Soils, Fertility and Irrigation — substrate science, nutrient management and irrigation design for horticultural crops
  • Integrated Pest Management — identification and control of pests and diseases using cultural, biological and chemical strategies
  • Landscape Installation and Maintenance — design implementation, grading, plant selection and long-term maintenance practices
  • Horticultural Business Services — business planning, marketing for plants and services, retail and wholesale operations
  • Capstone/Internship — supervised industry placement or a culminating project that demonstrates applied competence and problem-solving

Entry requirements

Admission is through the University of Massachusetts Amherst undergraduate process. Applicants should have a high school diploma or equivalent with a record of college-preparatory courses. Recommended subjects include biology, chemistry, mathematics and English; coursework or experience in agricultural sciences, environmental science or related vocational subjects is an advantage.

Successful applicants typically demonstrate practical interest in horticulture through volunteering, work, 4-H or FFA participation, or other hands-on experience. International applicants are required to demonstrate English proficiency with an approved test unless exempt. Specific admission criteria such as GPA expectations and any standardised test policies are set by the university and may vary; applicants should consult the university admissions pages for current details.

Career prospects

Graduates are prepared for a wide range of careers across production, retail, design and advisory roles. Common career paths include:

  • Nursery and greenhouse manager or production specialist
  • Landscape contractor or landscape maintenance manager
  • Garden centre or retail manager and plant buyer
  • Horticultural consultant or sales representative for the green industry
  • Public horticulture roles in parks, arboreta and botanical gardens
  • Extension educator, technical advisor or workforce in public-sector planting and maintenance programmes
  • Entrepreneurship — starting or running small horticultural businesses such as plant nurseries, landscaping firms or specialty crop operations

The programme’s emphasis on applied skills, practicum and industry placements helps graduates move directly into operational and supervisory roles, or to continue into specialised postgraduate study and research.

Why study at University of Massachusetts Amherst

The programme is taught within UMass Amherst’s applied agriculture and natural resources environment, offering direct access to hands-on facilities and applied research. Students benefit from practical learning sites such as campus production areas, greenhouses and landscape plots, together with opportunities to work alongside faculty engaged in regional horticultural research and extension work.

Strong industry links and a history of collaboration with commercial growers, garden centres and Cooperative Extension provide students with internship and employment pathways. The university’s location in Massachusetts places students within reach of diverse horticultural markets and professional networks across the Northeast, supporting career development in both production and service sectors of the green industry.

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Programme details are indicative and may change — always verify current information with the official university website before applying.