University of Findlay

What you'll study

This programme combines foundational business and marketing courses with fashion‑industry specific modules and experiential learning. You study core subjects such as Principles of Marketing, Consumer Behaviour, Marketing Research and Digital Marketing alongside specialised topics relevant to fashion and global retail.

• Core business and marketing: Principles of Marketing, Marketing Research, Consumer Behaviour, Strategic Marketing, Business Ethics and Communications.
• Fashion and retail specialisms: Fashion Merchandising, Retail Management, Visual Merchandising, Buying and Assortment Planning, Product Development for Apparel.
• International and digital focus: International Marketing, Global Supply Chain & Logistics, Cross‑Cultural Communication, E‑commerce and Social Media Marketing, Global Brand Management.
• Analytical and creative skills: Trend Analysis and Forecasting, Pricing Strategies, Data Analytics for Marketing, Design Principles and Presentation for Merchandisers.
• Practical experience: Internship or practicum with retailers, brands or wholesale operations, capstone project in international fashion marketing, and opportunities for industry projects or competitions.
• Optional study abroad: Short study visits or semester exchanges to understand international sourcing, retail markets and cultural influences on fashion.

Entry requirements

Admission to the bachelor’s programme normally requires a secondary school diploma or equivalent with competitive academic performance. Typical applicants present a combination of strong grades in English and mathematics tracks, and recommended subjects include business studies, economics, art or textiles where available.

• Domestic applicants: satisfactory high school transcript and formal application; additional materials such as a personal statement or references may be requested.
• International applicants: academic credentials from secondary education plus proof of English proficiency if required (eg IELTS/TOEFL or equivalent accepted by the university).
• Relevant experience: a modest portfolio, retail or volunteer experience in fashion, or demonstrated interest in marketing can strengthen an application but is not always mandatory.
• Transfer students: credit evaluation from prior college coursework and meeting university residency rules for the degree.

Career prospects

Graduates leave prepared for roles across the global fashion and retail ecosystem. The programme emphasises both analytical marketing skills and hands‑on merchandising knowledge to make graduates attractive to employers.

• Typical entry‑level roles: assistant buyer, merchandising coordinator, retail manager, visual merchandiser, social media coordinator for fashion brands.
• Mid‑career opportunities: brand manager, e‑commerce merchandiser, product development specialist, international sales manager, retail planner.
• Other pathways: marketing analyst, trade and sourcing specialist, fashion trend forecaster, wholesale account executive, or entrepreneurship in fashion retail and direct‑to‑consumer brands.
• Career support: internships, industry partnerships and career services at the university help students secure placements and transition into the sector.

Why study at University of Findlay

The University of Findlay offers a personalised learning environment with small class sizes, access to faculty who combine academic and industry experience, and a practical approach to teaching. Students benefit from hands‑on labs, internship placements with regional and national retailers, and opportunities to participate in real industry projects.

• Close faculty mentoring and applied classroom projects that simulate buyer and brand roles.
• Strong emphasis on experiential learning: internships, practicums and capstone assignments tied to fashion businesses.
• Opportunities for study abroad or short international programmes to understand global sourcing and markets.
• Dedicated career services and alumni networks that support job search and professional development in fashion and marketing.