Midland University

What you'll study

The programme combines core marketing theory with fashion‑specific practice and an emphasis on international markets. You will study how brands are developed, communicated and sold around the world, and learn practical skills in buying, merchandising, digital commerce and visual presentation.

• Core marketing modules – principles of marketing, consumer behaviour, brand management, marketing research and strategy.
• Fashion business modules – fashion systems and supply chains, fashion buying and merchandising, product development and pricing.
• International focus – global fashion markets, cross‑cultural marketing, international retailing and export strategies.
• Digital and communications – social media marketing, e‑commerce, visual merchandising, fashion PR and campaign planning.
• Creative and technical skills – trend forecasting, fashion styling, photography for marketing and use of digital tools for presenting collections.
• Sustainability and ethics – sustainable fashion, responsible sourcing and the social impacts of the fashion industry.
• Professional experience and major project – placement or internship options, live industry briefs and a final year dissertation or applied marketing project focused on an international fashion topic.

Typical structure

The programme is usually delivered over three years full time with an option to include a placement or study abroad year. Early years cover foundational marketing and fashion concepts, while later years emphasise specialist international marketing, advanced digital skills and a capstone project with industry relevance.

Entry requirements

Applicants are expected to have completed secondary education equivalent to a higher secondary qualification. Successful candidates typically demonstrate a combination of academic achievement and evidence of interest in fashion and marketing.

• Academic qualifications – a recognised secondary school leaving certificate or equivalent; specific subject requirements may include business, humanities or arts subjects depending on the applicant’s background.
• Work/creative evidence – a portfolio, personal statement or examples of relevant work or experience in fashion, retail or marketing is often recommended.
• English language – applicants whose first language is not English will need to provide evidence of proficiency through recognised tests or qualifications where required.
• Interview – some applicants may be invited to an interview or assessment to discuss motivation and suitability for the programme.

Career prospects

Graduates enter a range of roles across the fashion and retail sectors where marketing and international awareness are valued. The course prepares students for both commercial and creative careers.

• Brand manager or brand assistant for fashion and lifestyle labels
• Buyer, merchandising analyst or category manager for retailers and e‑commerce platforms
• Digital marketing specialist, social media or e‑commerce manager
• PR, communications or content producer for fashion houses and agencies
• Trend forecaster, product development coordinator or retail planner
• Sales executive for international distributors and wholesale operations
• Entrepreneurship — launching independent labels, online boutiques or consultancy services
• Progression to postgraduate study in marketing, international business or fashion management

Why study at Midland University

Midland University offers a focused business and creative environment that links marketing education to the fashion sector. You will benefit from practical learning, industry engagement and support aimed at employability.

• Industry links – live projects, guest lectures and connections with retailers and brands to give real‑world context to your studies.
• Practical facilities – access to studio and presentation spaces, digital marketing and visual merchandising resources.
• Placement and career support – an emphasis on internships, work placements and careers guidance to help launch your professional life in fashion marketing.
• International perspective – modules and opportunities that build competence in global markets, useful for careers with international brands or cross‑border retail.
• Small cohort teaching – seminar and workshop formats that support creative development, group work and one‑to‑one feedback from academic staff with commercial experience.