Eastern Michigan University

What you'll study

This undergraduate programme combines foundational communication theory with practical production skills across radio, television and digital platforms. Coursework emphasises storytelling, technical craft and ethical practice while allowing students to specialise in areas such as audio production, video production, digital media, news reporting and content strategy.

• Core modules: introduction to mass communication, media writing and reporting, media law and ethics, digital media principles, and media research methods.
• Production and technical skills: radio production, television production, field and studio video techniques, audio engineering, editing for broadcast and online (audio and video), lighting and multicamera operation.
• Digital and convergent media: social media strategy, multimedia storytelling, web publishing, podcast production, mobile journalism and data visualisation for communication.
• Specialist and elective options: investigative reporting, documentary production, advertising and public relations fundamentals, media entrepreneurship, and advanced post‑production.
• Practical components: students gain experience through lab classes, student‑run outlets and practicum placements in radio and TV studios. A capstone project or internship synthesises learning into a professional portfolio or demo reel.

Entry requirements

Applicants are typically expected to hold a secondary school qualification equivalent to a high‑school diploma or A‑levels. Admission decisions consider academic records, a personal statement and letters of recommendation. Candidates with demonstrated interest or experience in media (such as a short demo reel, writing samples, podcasts or student media work) are viewed favourably.

Applicants whose first language is not English must provide evidence of English proficiency through an accepted test or equivalent qualification. Transfer students should supply college transcripts and, where relevant, samples of media work to support credit evaluation.

Career prospects

Graduates enter a wide range of roles across traditional and digital media industries. Typical career paths include:

• Broadcast reporter, news producer or on‑air presenter for radio and television
• Videographer, video editor or television production assistant
• Podcast producer, audio engineer or sound designer
• Digital content producer, social media manager or multimedia storyteller
• Public relations or communications specialist, and roles in advertising or marketing
• Media researcher, content strategist, or roles in media technology and platform management

Many graduates also pursue freelance work, start their own media ventures, or continue to postgraduate study in journalism, media studies or related fields.

Why study at Eastern Michigan University

Eastern Michigan University offers a programme with strong practical emphasis, supported by hands‑on facilities and industry connections. Students benefit from access to on‑campus broadcast resources and student‑run media outlets, where they can build demo reels and professional portfolios.

The programme draws on faculty with both academic and professional experience in broadcasting and digital media, and it leverages the university's proximity to the Detroit metropolitan area to provide internship and employment opportunities with regional media organisations. Small class sizes and practicum placements help students develop technical competence and professional networks that support early career entry.