The Bachelor in Design and Applied Arts at Point Park University is a studio-focused undergraduate degree that combines traditional craft, contemporary design practice and digital media to prepare students for professional creative work. It suits students seeking hands-on training, a strong portfolio, and direct industry experience in areas such as graphic design, illustration, motion graphics and applied arts.
What you'll study
The programme emphasises a balance of conceptual thinking, craft and technical skills. Early study typically covers visual fundamentals such as drawing, colour theory, two- and three-dimensional design, and design history, while later semesters focus on specialised studios and professional practice.
- Foundation courses: observational drawing, design principles, materials and processes, colour and composition.
- Digital and technical skills: Adobe Creative Suite (Illustrator, Photoshop, InDesign), introductory web and interactive design, digital photography and pre-press techniques.
- Core design studios: typography, branding and identity, editorial design, packaging, environmental/wayfinding graphics and motion graphics.
- Applied arts electives: illustration, printmaking, ceramics or other craft-based studios depending on availability and student interest.
- Professional practice: portfolio development, design research, client-based projects, entrepreneurship for creatives and ethics in design.
- Capstone and experiential learning: senior portfolio or thesis project and an internship or practicum with local agencies, studios, museums or in-house corporate design teams.
Entry requirements
Applicants are expected to hold a high school diploma or equivalent. Admissions typically consider academic transcripts and a creative portfolio that demonstrates thoughtful visual work and technical ability. Additional materials often requested include a personal statement explaining design interests and goals, and one or more letters of recommendation.
- High school graduation or equivalent credential.
- Portfolio of 10–20 pieces showing range, process and finished work (sketches, project documentation and digital files where appropriate).
- Official academic transcripts; some applicants may be asked to meet a minimum GPA guideline.
- International applicants must satisfy English language proficiency requirements (for example, recognised tests or other institutional measures).
- Interview or supplemental materials may be requested for some applicants to assess fit and readiness for studio work.
Career prospects
Graduates leave with a professional portfolio and practical experience that make them competitive for entry-level roles across creative industries. Typical career paths include:
- Graphic designer or visual designer in agencies, in-house teams or freelance practice.
- Art director, junior creative or production artist in advertising, publishing and marketing.
- UX/UI designer or digital designer working on websites, apps and interactive experiences.
- Illustrator, motion graphics artist or designer for film, broadcast and multimedia.
- Applied arts roles such as exhibit/installation designer, product/packaging designer, and positions in museums, galleries or cultural organisations.
- Entrepreneurial paths including creative studios, independent design practice and arts-based small businesses.
Why study at Point Park University
Point Park’s downtown Pittsburgh location gives students direct access to a vibrant creative and cultural scene and close proximity to design firms, media companies and arts organisations for internships and client work. The programme emphasises small classes and studio critique, taught by faculty who are practising designers and artists, so students receive frequent, practical feedback and mentorship.
- Hands-on studio instruction with access to digital labs, print and fabrication facilities.
- Strong emphasis on professional preparation: portfolio reviews, internship placements and industry partnerships.
- Opportunities to collaborate across theatre, communication and media programmes, reflecting Point Park’s interdisciplinary strengths.
- Career services and alumni networks in Pittsburgh’s creative industries to support job placement and freelance work after graduation.
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