Point Park University

What you'll study

The programme combines core management theory with applied modules in marketing, analytics and leadership. Typical core subjects include Strategic Management, Organisational Behaviour and Human Resource Management, Financial Decision Making for Managers, and Business Ethics. Marketing-focused modules cover Marketing Management, Consumer Behaviour and Digital Marketing strategies. You will also study quantitative tools such as Business Analytics and Operations Management to support data-informed decision-making.

Study is usually structured as a mix of required and elective modules. Electives allow you to tailor your degree towards areas such as entrepreneurship, nonprofit management, international business or advanced marketing. The curriculum commonly culminates in a capstone project, consulting practicum or internship that places classroom learning against a real organisational challenge.

Entry requirements

Typical entry requirements are an accredited bachelor’s degree in any discipline or equivalent professional qualifications, supported by a curriculum vitae/resume and a personal statement outlining your goals and relevant experience. Institutions often expect satisfactory academic performance at undergraduate level; specific GPA expectations are set by the university. Applicants whose first language is not English are normally required to demonstrate English proficiency through an approved test or equivalent documentation.

Additional requirements that may be requested include one or more academic or professional references and, for some applicants, an interview. Work experience is beneficial for professional pathways and may strengthen applications, especially for those without a business undergraduate degree. The programme may offer flexibility for part-time students and working professionals.

Career prospects

Graduates move into a broad range of managerial and specialist roles. Common job titles include Business Manager, Marketing Manager, Product Manager, Operations Manager, Business Analyst and Project Manager. The combination of marketing, analytics and management training also supports careers in consulting, corporate strategy, sales leadership and entrepreneurship. For those targeting the nonprofit or public sectors, the degree provides the skills needed for programme management and organisational development roles.

The programme’s applied projects and local employer links are designed to help students build a professional network and practical experience, which can be used to transition into new roles or accelerate promotion within an existing employer.

Why study at Point Park University

Point Park University offers a city-centre learning environment in downtown Pittsburgh, giving students easy access to a diverse range of employers across finance, technology, healthcare and cultural sectors. The university emphasises small class sizes and close faculty-student interaction, enabling hands-on instruction and mentorship.

The business curriculum is practice-oriented, with opportunities for internships, client-based projects and experiential learning that connect coursework to workplace needs. Career services and local industry partnerships support job-search activity and professional development. The programme’s flexible scheduling options are suited to working professionals seeking to balance study with employment or other commitments.

Overall, students interested in applied management training, with opportunities to gain practical experience in a regional business hub, will find the programme aligned to career-focused goals.