Lewis University

What you'll study

This programme combines foundational communication theory with hands‑on practice in media writing, campaign development and digital content production. Core subjects typically include public relations principles, advertising strategy, media law and ethics, interpersonal and organisational communication, research methods for strategic communication, and strategic campaign planning. Students work on skills courses in press release and feature writing, social media management, copywriting, visual communication and multimedia production.

Programme structure usually blends general education requirements with major coursework across four years. Practical learning is emphasised through laboratory classes and project work: students develop integrated communication campaigns, create advertising materials, manage social channels, and produce multimedia content. A supervised internship or practicum is normally required, and many students complete a senior capstone project that showcases a portfolio of campaign plans, media placements and creative work.

• Public Relations Principles and Practices
• Media Writing and Editing
• Advertising Concepts and Copywriting
• Strategic Communication and Campaigns
• Digital Media and Social Media Strategy
• Research Methods and Measurement for Communication
• Media Law, Ethics and Professional Standards
• Internship/Practicum and Senior Capstone

Learning and assessment

Assessment methods combine practical projects, written assignments, presentations, portfolio review and real‑world client work. Students are encouraged to build a professional portfolio including writing samples, campaign materials and analytics reports.

Entry requirements

Applicants are expected to hold a completed secondary school qualification or equivalent. Typical entry materials include official transcripts, a personal statement or essay that explains interest in communication fields, and at least one academic or professional reference. Some applicants may be asked to submit a short portfolio of written work or multimedia samples, though this is not universally required.

International applicants must demonstrate English language proficiency through recognised tests or institutional pathways if their prior education was not delivered in English. Mature applicants and those with relevant work experience are considered on a case‑by‑case basis.

Career prospects

Graduates enter roles across public relations, advertising, marketing and corporate communications. Typical job titles include public relations specialist, communications coordinator, account executive in advertising agencies, social media manager, content strategist, corporate communications officer, media relations specialist, event and promotions coordinator, and nonprofit communications manager.

The programme’s emphasis on internships and applied projects prepares students for entry‑level positions in agencies, corporate communications departments, government and non‑profit organisations, and for freelance or consultancy work. Graduates also pursue postgraduate study in strategic communication, marketing, media studies or business disciplines.

Why study at Lewis University

Lewis University offers small class sizes and faculty with professional experience in public relations, advertising and media, which supports personalised mentoring and practical instruction. Students benefit from hands‑on learning through campus media outlets, lab facilities and connections with communication and advertising organisations in the greater Chicago region.

The curriculum emphasises ethical communication, strategic thinking and applied skills—preparing graduates to adapt to changing media landscapes. Career services, internship support and opportunities for collaborative projects with community partners help students build professional networks and develop portfolios that employers value.