Lewis University

What you'll study

The curriculum combines core marketing principles with courses tailored to fashion and international markets. Core topics include marketing management, consumer behaviour, marketing research, digital and social media marketing, and marketing analytics. Fashion-focused and international modules typically cover fashion merchandising, retail buying and planning, international fashion marketing and trade, fashion brand management, global supply chain and sourcing for apparel, trend forecasting, and e-commerce for fashion.

Programme structure blends classroom learning with practical experience: case studies, brand projects, market research assignments and a required internship or practicum in a retail, brand or agency setting. Elective options allow students to deepen skills in visual merchandising, pricing strategies, sustainability in fashion, and cross-cultural consumer behaviour. Students are encouraged to take business law, international business, and languages or study-abroad options to strengthen global competence.

Entry requirements

Applicants should hold a recognised high school diploma or secondary school completion. Admissions typically consider academic transcripts, a personal statement explaining interest in marketing and fashion, and recommendation(s). Standardised tests may be optional depending on the institution's policy; consult the university for current testing guidance. International applicants must demonstrate English proficiency through recognised tests or approved alternatives unless exempt. Relevant portfolio work is not usually required for admission to the marketing major but may strengthen an application for fashion-related projects or internships.

Career prospects

Graduates enter a range of roles across retail, brand management, digital commerce and international trade. Typical job titles include marketing coordinator, fashion buyer, merchandise planner, brand or product manager, retail manager, e-commerce specialist, visual merchandiser, and social media or content specialist. With experience, graduates move into category management, international sales, buyer-director positions, or launch entrepreneurial labels and direct-to-consumer fashion businesses. The programme also prepares students for postgraduate study in marketing, international business or fashion management.

Why study at Lewis University

Lewis University offers small classes and a student-centred approach that supports hands-on learning, internships and close faculty mentorship. Its location within reach of a major metropolitan area provides access to retail headquarters, showrooms and agency internships important for fashion careers. Career services and industry partnerships help students secure practicum placements and professional contacts, while the university encourages cross-disciplinary learning—combining business, communication, design and international studies—to prepare graduates for the globalised fashion marketplace.