Lynn University

What you'll study

The programme blends public relations, advertising and applied communication to develop strategic, creative and technical competencies. You will study persuasive writing, media relations, advertising strategy, integrated marketing communications, and digital content creation alongside courses in research methods, ethics and media law. Practical components include campaign planning and execution, social media strategy, analytics, brand development, crisis communication and multimedia production.

Typical modules and subjects include:

• Writing for Media and Public Relations — newswriting, press releases, feature writing and pitching to traditional and digital outlets.
• Advertising Principles and Copywriting — campaign concepting, creative strategy, script and copy development for multiple platforms.
• Integrated Marketing Communications — planning and coordinating cross‑channel campaigns to meet organisational objectives.
• Digital Media and Social Strategy — social content creation, community management, influencer outreach and platform analytics.
• Research Methods and Analytics — audience research, campaign evaluation, measurement tools and interpreting data to inform strategy.
• Media Law and Ethics — legal considerations and ethical decision‑making in communications practice.
• Multimedia Production — video, audio and graphic production skills for storytelling and content distribution.
• Capstone / Portfolio Project — an applied campaign or body of work that demonstrates strategy, creativity and measurable outcomes.

Courses are delivered through lectures, studio workshops, client‑based projects and internships. Students build a professional portfolio and have opportunities to work with local agencies, non‑profits and corporate partners, developing real campaigns from brief to delivery.

Entry requirements

Applicants should hold a high school diploma or equivalent with a record of strong achievement in core subjects, particularly English and humanities or social sciences. Requirements typically include submission of official secondary school transcripts and a personal statement describing interest in communication fields. Evidence of written communication skills is important; some applicants submit writing samples or a portfolio of related work.

International students must demonstrate English proficiency through recognised tests or approved alternative qualifications. Lynn University also considers applicants with relevant experiential qualifications or transfer credits from accredited postsecondary institutions. Admission decisions take into account academic preparation, extracurricular involvement, and potential for success in an applied, project‑based curriculum.

Career prospects

Graduates are prepared for entry‑level and early‑career roles across public relations, advertising, marketing and communications. Common career paths include:

• Public relations specialist or account executive
• Social media manager or digital content strategist
• Advertising copywriter or junior creative
• Media planner or buyer
• Brand or marketing coordinator
• Corporate communications or internal communications professional
• Nonprofit communications and fundraising roles
• Public affairs and government communications

Alumni often move into agency settings, in‑house corporate teams, media organisations, or start their own creative and consultancy businesses. The programme’s focus on measurable outcomes and digital skills also prepares graduates for roles involving analytics, audience insight and campaign optimisation.

Why study at Lynn University

Lynn University emphasises personalised education with small class sizes, close faculty mentoring and experiential learning. The programme is built around applied projects and internship placements that connect students with South Florida’s vibrant media, marketing and non‑profit sectors, offering real‑world practice and professional networking opportunities.

Students benefit from modern media labs and production facilities, career services focused on employer connections and portfolio development, and a curriculum that integrates digital tools, analytics and strategic thinking. Lynn’s global outlook and opportunities for study abroad complement practical training, preparing graduates to work in diverse, international communication environments.