Tiffin University

What you'll study

The programme builds on Tiffin University's marketing foundation and adds specialised coursework relevant to fashion and global retail. You will study core marketing subjects such as consumer behaviour, marketing research, digital marketing, brand management and marketing strategy alongside fashion-specific modules that address merchandising, trend forecasting, retail buying, visual merchandising, product development and international fashion marketing.

• Core marketing modules: principles of marketing, consumer behaviour, marketing research, digital and social media marketing, marketing strategy and analytics.
• Fashion and retail specialisms: fashion merchandising, retail operations and management, buying and assortment planning, trend analysis and forecasting, visual merchandising and display, product development and sourcing for apparel.
• International and supply chain focus: international marketing, global sourcing and supply chain management, cross-cultural consumer insights and trade regulations impacting apparel and accessories.
• Practical and capstone experiences: experiential projects, internships or cooperative education placements with retailers, brands or suppliers; a senior capstone integrating marketing plan development for a fashion client or a launch project for a new product line.
• Electives and complementary skills: e-commerce strategy, graphic and visual communication basics, pricing strategies, entrepreneurship and courses in sustainability and ethical issues in fashion.

Entry requirements

Applicants should hold a recognised high school diploma or equivalent. Typical expectations include a satisfactory academic record and completion of secondary-level coursework in English and mathematics. Tiffin University accepts applicants through an admissions review that considers transcripts and other supporting materials.

• Domestic applicants: high school diploma or GED; some programmes may consider placement or transfer credit from prior college coursework.
• International applicants: equivalent secondary-school qualification plus proof of English proficiency (examples include TOEFL or IELTS scores or other accepted evidence of English ability).
• Standardised tests: Tiffin has historically used a holistic admissions process; prospective students should consult admissions for current test policies (SAT/ACT requirements may vary).
• Portfolio/experience: a creative portfolio is not usually mandatory but can strengthen an application for students with design, merchandising or retail experience; relevant work experience or internships are also beneficial.

Career prospects

Graduates are prepared for a range of roles across the fashion and retail industries, with an emphasis on marketing and international business. Typical entry-level and mid-level positions include:

• Merchandising assistant or buyer
• Brand or product marketing coordinator
• Digital marketing and e-commerce specialist
• Retail management and store planning
• Product development or sourcing coordinator
• Fashion public relations and communications roles
• Supply chain and logistics roles for apparel and accessories
• Entrepreneur or founder of a fashion label or retail concept

Many graduates combine marketing skills with industry placements to move into specialist areas such as trend forecasting, international buying or sustainable sourcing. The programme’s practical focus supports direct entry into employers ranging from boutiques and multi-brand retailers to online fashion platforms and global supply firms.

Why study at Tiffin University

Tiffin University offers a career-oriented learning environment with relatively small class sizes and accessible faculty who have practical business and industry experience. The business curriculum emphasises applied learning—students undertake real-world projects, internships and cooperative education experiences that connect classroom theory to workplace practice.

• Practical emphasis: hands-on projects, internships and a capstone that prepare you for industry responsibilities.
• Industry-aligned curriculum: coursework combines marketing fundamentals with fashion-specific studies and international perspectives.
• Support for careers: career services, employer connections and experiential learning opportunities help students develop professional networks and placement-ready skills.
• Flexible pathways: elective options and opportunities to pursue entrepreneurial projects, study abroad or transfer credits support personalised study plans.

Overall, the programme is designed for students who want a business-focused, practice-driven route into the global fashion and retail sectors, supported by Tiffin University's applied teaching approach and career services.