University of Kansas

What you'll study

This programme combines theoretical and practical study of media, communication processes and digital technologies. Core topics include media theory and history, mass communication, media law and ethics, research methods in communication, and digital media production.

• Core modules: introduction to media and communication theory, research methods, media ethics and law, media history.
• Production and practice: courses in audio and video production, multimedia storytelling, editing, and web/content production that develop hands‑on skills in industry-standard tools.
• Specialist electives: studies in journalism, social media strategy, advertising and public relations, political communication, visual culture, and data and audience analysis.
• Capstone or practicum: a senior project, internship or practicum that emphasises applied experience and portfolio development.
• General education and major integration: opportunities to take complementary courses across departments such as journalism, sociology, political science and theatre to broaden analytical and creative skills.

Entry requirements

Admission to the University of Kansas typically requires a completed high school diploma (or recognised equivalent) and a competitive academic record. Applicants should check the university’s undergraduate admissions pages for the latest GPA expectations and any standardised test policies, as these may change.

• Strong preparation in English and social sciences is recommended.
• Standardised tests (SAT/ACT) may be optional depending on current university policy; applicants should confirm current requirements before applying.
• Transfer applicants will be considered on the basis of college coursework and transferable credits.
• International applicants must demonstrate English proficiency through approved tests or prior instruction in English.
• Applicants interested in production-focused pathways may submit a portfolio of multimedia work or examples of journalistic writing to strengthen their application, though this is not always mandatory.

Career prospects

Graduates with a degree in Communication and Media Studies develop adaptable skills valued across sectors: critical thinking, writing, storytelling, media production and audience analysis. Career paths often include roles in journalism, digital content creation, social media management, public relations, advertising, broadcast production, communications for non-profit and public sector organisations, and media research.

• Typical job titles: content producer, communications specialist, social media manager, public relations coordinator, reporter, multimedia producer, media analyst.
• Many graduates pursue internships during their degree and go on to careers in local and regional media markets or join communications teams in corporate, government and non-profit organisations.
• Some students continue to postgraduate study in media studies, journalism, communication research or related professional programmes.

Why study at University of Kansas

The University of Kansas offers an interdisciplinary approach to media studies with access to practical resources and student media that help bridge theory and practice. Students benefit from collaboration opportunities with the university’s journalism and communication departments and can gain hands‑on experience with campus outlets and production facilities.

• Active student media organisations provide platforms for journalism and broadcast experience, helping students build portfolios and professional networks.
• Proximity to the Kansas City media market and regional media organisations supports internship and employment opportunities.
• Faculty are engaged in both research and applied work across media studies, communication, and digital culture, offering mentorship for academic and professional development.
• The programme emphasises experiential learning, allowing students to graduate with practical skills in multimedia production, research methods and strategic communication.