Augustana University

What you'll study

This major blends core communication theory with applied media production and research. You will study how media operate in society, develop practical skills in audio and video production, digital storytelling and social media strategy, and learn professional practices in journalism, public relations and advertising.

• Core theory and foundations: media and society, mass communication theory, media law and ethics, interpersonal and organisational communication.
• Research and analysis: media research methods, data-driven communication, audience analysis and campaign evaluation.
• Production and technology: audio and video production, editing, live production, multimedia storytelling, web design and social media content creation.
• Professional applications: journalism, public relations, advertising, strategic communication, crisis communication and media management.
• Capstone and practicum: senior capstone project or media portfolio, and a practicum or internship placement to gain workplace experience.

The programme is taught within Augustana’s liberal-arts curriculum, so students also take general-education courses in the humanities, natural sciences and social sciences. Students may choose elective modules to specialise in areas such as digital media, broadcast journalism, strategic communications, or media production.

Entry requirements

Applicants should hold a high-school diploma or equivalent. Admissions typically consider academic performance across a range of subjects, with particular value placed on strong skills in English and social studies. Typical applicants present a competitive GPA; standardised tests may be optional in line with the university’s admissions policy.

• Recommended background: coursework in English/composition, social studies, and any media, technology or arts classes if available.
• Portfolio: applicants focusing on media production may be asked to submit a short portfolio or samples of work (writing clips, audio/video links or multimedia projects).
• Transfers and non-traditional students: transfer applicants should submit college transcripts; relevant work experience may be considered for mature applicants.
• International applicants: must demonstrate English language proficiency through approved tests or prior education taught in English, as specified by the university.

Career prospects

Graduates build careers across a range of media and communications fields. The combination of theory, research and practical training prepares students for roles that require both strategic thinking and content-creation skills.

• Broadcast and multimedia producer, audio/video editor, content producer for digital platforms
• Journalist, reporter, multimedia storyteller, digital news producer
• Public relations specialist, communications officer, media relations coordinator
• Social media manager, content strategist, digital marketing specialist
• Advertising account coordinator, copywriter, media planner
• Non-profit communications, alumni relations, community engagement roles
• Opportunities to pursue graduate study in communication, media studies, journalism or related fields

Why study at Augustana University

Augustana offers a liberal-arts environment with small class sizes and close faculty mentorship, allowing students to combine critical study of media with substantial hands-on experience. The programme provides access to campus media labs, production equipment and opportunities to contribute to student-run media outlets. Strong ties with local media organisations and a supportive career services team help students secure internships and professional placements in the region and beyond. The curricular emphasis on writing, research and ethical practice prepares graduates to adapt as media and communication technologies evolve.