Slippery Rock University

What you'll study

This undergraduate programme blends communication theory with hands-on media production. Core topics include media writing and reporting, multimedia storytelling, digital video and audio production, social media strategy, public relations practices, media law and ethics, and research methods in communication. Students develop technical skills in audio/video editing, content management systems and analytics, alongside critical study of media effects, audience research and rhetorical analysis.

The curriculum typically combines general education requirements with major core courses, elective specialisms and experiential components. You can expect modules such as:

• Introduction to Media and Communication – foundations of media systems and communication models.
• Media Writing and Reporting – writing for news, features and digital platforms.
• Digital Media Production – practical video and audio production and post-production.
• Public Relations and Strategic Communication – campaigns, message design and stakeholder management.
• Media Law and Ethics – legal frameworks and ethical decision-making for communicators.
• Social Media and Analytics – platform strategy, audience engagement and performance metrics.
• Research Methods for Communication – qualitative and quantitative approaches to studying media and audiences.
• Capstone or Internship – an applied project or supervised placement with a media organisation, agency or communications department.

Entry requirements

Applicants should hold a recognised secondary school qualification (for example a US high school diploma or equivalent). Admission typically considers academic performance across relevant subjects, a personal statement outlining interest in media and communication, and a record of extracurricular involvement or work experience where applicable. Some pathways may welcome a short portfolio of work (such as writing samples, recorded segments or social media campaigns), particularly for production-focused tracks.

International applicants will need to meet English language proficiency requirements through recognised tests or prior instruction in English. Specific course prerequisites and minimum academic standards are set by the university admissions office; applicants are encouraged to consult Slippery Rock University for current guidance and any additional materials required.

Career prospects

Graduates gain skills that are adaptable across public, private and non-profit sectors. Common career destinations include:

• Journalist, reporter or multimedia content producer for digital and broadcast outlets
• Public relations or corporate communications specialist
• Social media manager or digital community strategist
• Content strategist, copywriter or editor
• Broadcast or production assistant, producer or technical operator
• Media planner, advertising account executive or marketing coordinator
• Communications officer for government, education or non-profit organisations

The programme also provides preparation for postgraduate study in media studies, communication, journalism or related fields, and for professional certifications in digital marketing and media production.

Why study at Slippery Rock University

Slippery Rock University offers a balance of classroom learning and applied experience, with small classes that allow regular interaction with faculty who have academic and industry backgrounds. The university provides access to modern media labs, editing suites and opportunities to work on campus media projects and student-run outlets, helping students build a professional portfolio.

Located within driving distance of the Pittsburgh media market, students can pursue internships and industry contacts in a major regional centre for broadcast, publishing and digital media. The department emphasises experiential learning—through practicum courses, community partnerships and internship placements—so graduates leave with both technical capability and workplace experience. Support services such as career counselling and alumni networks further assist students in transitioning from study to employment.