Tarleton State University

What you'll study

This programme combines core communication theory with applied media skills. You will study topics such as mass communication theory, media law and ethics, media research methods, and interpersonal and organisational communication. Practical modules typically include multimedia storytelling, audio and video production, digital content creation, social media strategy, and public relations campaigns.

The curriculum often follows a mix of required core courses, area-specific electives and experiential components. Students complete media production labs, practicum placements or internships and a senior capstone project where they produce a substantive portfolio piece or campaign demonstrating technical skills and strategic thinking.

• Mass Communication and Media Theory
• Media Law and Ethics
• Digital Media Production (audio, video, editing)
• Multimedia Storytelling and Content Strategy
• Public Relations and Advertising Principles
• Social Media Management and Analytics
• Research Methods for Media
• Internship/Practicum and Senior Capstone Project

Entry requirements

Entry is at bachelor level for applicants with a recognised high-school diploma or equivalent. Tarleton considers a combination of high-school academic record, curriculum rigor and any standardised test scores submitted; test-optional policies may apply. Transfer applicants are assessed on college/university transcripts. International applicants must demonstrate English proficiency through recognised tests or approved alternatives.

Applicants aiming for media-production tracks are encouraged to submit a portfolio of creative work (writing, audio, video or multimedia) if available, though a portfolio is not always mandatory. Some practical courses may have prerequisite requirements or require instructor approval.

Career prospects

Graduates with a degree in Communication and Media Studies move into a wide range of communication-focused roles. Typical entry-level and mid-career paths include:

• Journalist, reporter or content writer for print, online or broadcast outlets
• Public relations specialist or communications coordinator
• Social media manager and digital content strategist
• Media producer, video editor or broadcast technician
• Advertising account executive or copywriter
• Corporate communications or internal communications roles
• Media researcher, community outreach coordinator or nonprofit communications

Work experience gained through internships and the capstone portfolio is often decisive in securing roles in competitive media markets. Graduates may also pursue postgraduate study in communication, media studies, marketing or related fields.

Why study at Tarleton State University

Tarleton offers a student-focused learning environment within the Texas A&M University System with small-class interaction and access to faculty who combine academic and industry experience. The programme emphasises hands-on learning through media labs, production equipment and real-world practicum opportunities. Students benefit from internship links in the wider North Texas media market and support from campus career services for placements and portfolio development.

Tarleton’s campus culture provides opportunities to work with student media organisations, participate in public-facing projects and build a professional portfolio before graduation, preparing students for immediate entry into communication and media careers or for graduate study.