Universiti Sains Malaysia

What you'll study

The programme blends core business disciplines with Euro‑Asian comparative perspectives, delivered through taught modules and a substantial research or consultancy project. Students follow a combination of mandatory core modules, elective streams, and a capstone dissertation or applied project, with opportunities for mobility or collaborative modules with partner institutions.

• Core management modules: strategic management, organisational behaviour, financial management, marketing management, operations and supply chain management.
• International and regional modules: international business strategy, cross‑cultural management, Euro‑Asian trade and investment, regional economic integration, comparative corporate governance.
• Research and quantitative skills: research methods for business, quantitative analysis for managers, business analytics and decision making.
• Electives and specialisms: students may choose electives such as entrepreneurship and innovation, digital business, sustainability and CSR, international finance, or project management to shape an MBA or MSc pathway.
• Capstone/dissertation: a supervised research dissertation or applied consultancy project focused on a Euro‑Asian business problem, typically supported by industry or institutional partners.

Delivery combines lectures, casework, group projects, seminars and supervised research. Mode options often include full‑time and part‑time study, and the structure is designed to accommodate professional learners.

Entry requirements

Applicants should hold a recognised bachelor’s degree (honours or equivalent) in a relevant discipline. For the MBA track, applicants are commonly expected to bring several years of relevant professional or managerial experience; for the MSc route, a stronger emphasis is placed on academic records and research potential.

• Recognised undergraduate degree in business, economics, social sciences or related fields; equivalent professional qualifications may be considered.
• Work experience is typically required or recommended for MBA candidates; research aptitude is important for MSc candidates.
• Evidence of English language proficiency if previous tertiary education was not in English (for example recognised tests or institutional certification).
• Applicants may be asked to submit a personal statement, curriculum vitae, academic transcripts and references; some applicants may be invited for interview.

Career prospects

Graduates emerge prepared for leadership and specialist roles in international and regional organisations. The programme’s Euro‑Asian focus equips alumni to work across markets and cultures.

• General management and leadership roles in multinational and regional firms.
• International business development, export/import management and trade facilitation roles.
• Consultancy, strategy and corporate development positions with consulting firms or in‑house strategy teams.
• Project and programme management across sectors such as manufacturing, logistics, technology and services.
• Policy, trade and economic analysis positions in governmental and international organisations, NGOs and think tanks.
• For research‑inclined graduates, progression to doctoral study or research roles in academic and industry research centres.

Why study at Universiti Sains Malaysia

Universiti Sains Malaysia is a research‑intensive public university with a strong track record in multidisciplinary scholarship and international collaboration. The Euro‑Asian programme builds on USM’s regional links and experience in cross‑border education to give students practical exposure to business challenges across Europe and Asia.

• Access to USM’s research centres and faculty with expertise in international business, economics, logistics and regional studies.
• Opportunities for collaborative projects, guest lectures and partnerships with Euro‑Asian institutions and industry stakeholders.
• Support services for postgraduate students including supervision, research training, career guidance and professional development workshops.
• A campus environment that combines academic resources with proximity to Malaysia’s commercial and logistics hubs, facilitating industry engagement and internships.